industry key terms

Question 1

production

Answer 1

stages to create a product

Question 2

distribution

Answer 2

marketing and promotion to deliver media products to audiences

Question 3

exhibition

Answer 3

media product released to audiences

Question 4

circulation

Answer 4

total number of physical copies released

Question 5

readership

Answer 5

amount of viewers/readers of a media product

Question 6

cross platform marketing

Answer 6

one product advertised on different media platform

Question 7

regulation

Answer 7

guidance/control of content on media either independently or statutory

Question 8

monopoly

Answer 8

one company dominates within a sector

Question 9

oligopoly

Answer 9

a few companies dominate one sector

Question 10

conglomerate

Answer 10

one large parent company owns smaller companies across different sectors

Question 11

subsidiary

Answer 11

smaller company owned by parent company

Question 12

synergy

Answer 12

2 or more media products linked for commercial purposes

Question 13

diversification

Answer 13

expansion of a company’s operation/product range

Question 14

horizontal integration

Answer 14

companies who acquire other companies all in same sector

Question 15

vertical integration

Answer 15

company owns all stages of production and distribution

Question 16

convergence

Answer 16

coming together of technologies to create a new product/experience

Question 17

dual revenue stream

Answer 17

more than one source of revenue

Question 18

multinational

Answer 18

company that operates across different countries