audience set texts (positioning and response) Flashcards
Tide Audience 1
young married females, housewives, aspirer + upper middle class
how is tide audience 1 positioned
Physically- Direct MOA and iconography- familiarity- speaks to women as a collective- more inclusive to all women
2 potential responses of tide audience 1 and why
Active response- preferred reading for women to identify with the characters on this poster and meet idealistic beauty standards of a housewife- use of flattery
Interactive- buy product because of its attractiveness- superlatives to describe it as best
4 possible affects on the pos/response of tide audience 1
Gender- identification
Age- younger, more impressionable
Socioeconomic group- can afford the technology (washing machine)
Culture- seek status and attractive pack- best products
Tide Audience 2
womens land army members, married + lower class (increasingly affluent)
how is tide audience 1 positioned
ideological- new attitudes after work in war- challenged by tide- more traditional roles portrayed
tide audience 2 response
Active- oppositional- disagree with gender roles expectations harder to entice back into the home
affect on tide audience 2 response
Cultural experience- more inclined to reject beauty and gender role expectations as they enjoyed physical work
Daily mirror audience 1
less educated, lower class + younger audience
positioning of Daily mirror audience 1
physically- interested in celeb gossip and prefer less detailed articles with more images as well as pullouts/offers provided in the newspaper
response of Daily mirror audience 1
Basic- find the celeb gossip interesting and ads like winning a car more exciting
2 affects on response of Daily mirror audience 1
Age- younger with more interest in celebrity gossip due to increasing use of social media
Cultural competence- less educated and up to date with politics- lack of knowledge makes it less interesting and easier to understand if the news is simplified
Daily mirror audience 2
lower class, labour supporting, older
positioning of Daily mirror audience 2
Ideologically- liberal views reinforced by the mediation of paper to negatively represent Boris Johnson
response of Daily mirror audience 2
Active- preferred reading- agree with ideologies presented by paper regarding conservatives and BJ
2 affects on response of Daily mirror audience 2
Psychographics- left wing views and beliefs align with the daily mirrors- enjoy the negative representations of BJ- binary opp against conservatives
Socioeconomic group- left wing- more aligned with views of daily mirror as they focus more on society rater than positively representing the government to stay rich
The times audience 1
older generation, highly educated, upper class, right wing ideologies + resigned.
positioning of The times audience 1
ideologically- conservative views reinforced by positive representation of boris Johnson on the cover mediated to look authoritative and powerful
response of The times audience 1
Active- take a preferred reading and agree with the beliefs encoded in the paper and Article
3 affects on response of The times audience 1
Psychographics- conservative views that align with the newspapers more right leaning beliefs
Resigned- past oriented so continue to buy paper and alligator with its views as they believe it to be a trustworthy source
Age- more traditional, conservative values and trust with the newspaper due to its reputation from being created in 1785
The times audience 2
upper class audiences , right wing, more educated + mainstreamers
positioning of The times audience 2
Physically- identify with representations of upper class people featured in ads and enjoy the more expensive cruise and wine ads
response of The times audience 2
Interactive- interact with adverts by booking cruises or buying the wine or online subscription- more technologically minded so will pay for online news
2 affects on response of The times audience 2
Affects?
class- enjoy positive representations of upper class as classy and well dressed and are more inclined to take more notice in the ads because they identify with these people
Age- more younger audiences likely to take interest in the ad for online news and buy a subscription
water-aid audience 1
western countries, upper-middle class, older + More resigned
positioning of water-aid audience 1
ideologically- may be more stoic and less inclined to donate due to the lack of hard hitting images or the idea that these people are needy cultivated by conservative and potentially colonialist views
response of water-aid audience 1
Negotiated reading- disagree that it is their duty to help these people but can still see that they’re in need and may still feel sorry for them
affect on response of water-aid audience 1
Psychographics- less likely to donate because they are less sympathetic towards the community shown in the advert
water-aid audience 2
young women, parents, reformer + 25+
positioning of water-aid audience 2
Emotionally- feel sympathetic towards these people and want to help out by donating
response of water-aid audience 2
Interactive- make donations to support water aid and potentially tell family or friends about it
3 affects on response of water-aid audience 2
Psychographics- more socialist views
Cultural experience- having own children makes them more sympathetic and more likely to donate as they can picture their own children in that position
Gender- females more likely to identify with claudia and see her as a role model as she takes on difficult responsibilities at a young age making them more sympathetic and likely to donate
LNWH audience 1
female, higher social status, educated, younger + technologically minded.
positioning of LNWH audience 1
Ideologically- More feminist beliefs reflected the topics of the podcast as they discuss things like the gender price gap and weaponisation of women in fake news
response of LNWH audience 1
interactive- more likely to visit social media pages and website and become prosumers and may research further into the topics discussed or into the guests featured
2 affects on response of LNWH audience 1
Psychographics- feminist beliefs that make them more interested in the topics discussed and more likely to agree with the opinions of the women on the show
Gender- themes aimed at females who are more educated
LNWH audience 2
women of all ethnicities, educated, interest in niche topics + explorer
positioning of LNWH audience 2
Physically- representation of ethnic minorities and different occupations of the female guests to make the viewpoints more diverse and discussions more interesting as well as being based on personal experience
response of LNWH audience 2
Basic- find the show more exciting, interesting and enlightening due to the diversity or guests and themes
2 affects on response of LNWH audience 2
Ethnicity- positive representations of women from many ethnic backgrounds and with different occupations who are typically underrepresented in radio
Explorer- enjoy learning about new topics and developing knowledge on societal issues as well as other cultures through the themes like hyugge
AC Valhalla audience 1
males, presold audience, educated, interest in history, older
positioning of AC Valhalla audience 1
Physically- historically influenced settings, storyline, characters and enemies that interest an older audience who will be more nostalgic from games first release and have an interest in history
response of AC Valhalla audience 1
Interactive- buy the new game and may even spend extra money on the collectors edition version or the merch such as the vinyl as it had links to their past and may feel nostalgic
2 affects on response of AC Valhalla audience 1
Age- sense of nostalgia created due to cultural experiences with the first game and knowledge of history
Cultural competence- more educated on history and understand/enjoy the links more
AC Valhalla audience 2
lower-middle class, any gender + struggler
positioning of AC Valhalla audience 2
Physical- female protagonist entices female audience and trailers show what it’s like to play the game- something for everyone as there are many different aspects and challenges within the game
response of AC Valhalla audience 2
Interactive- buy the game in order to experience its immersive visuals and all the personalisation features available such as dual wielding weapons and building own settlements
2 affects on response of AC Valhalla audience 2
Gender- choice of either gender for the main character makes it more inclusive and targets wider audience
Struggler- seek escape and enjoy immersive visuals and longevity of the game as it is constantly updated
