Industry Analysis Flashcards
This is beneficial in identifying opportunities and threats so that firms can have a strong idea of the present and future scenarios of the industry they belong to.
Industry analysis
Entrepreneurs conduct __________________ to understand the business’ state and degree of competition and help them strategize better.
industry analysis
Four (4) ways business opportunities can be identified
Listen to potential clients and past leads
Listen to your customers
Listen to your competitors
Look at industry trends and insights
It can help the firm expand and identify business opportunities.
Listen to your customers
This can be done by consolidating frequently asked questions, experiences, frustrations, feedback, and complaints.
Listen to your customers
listen to the needs, wants, and challenges they experienced in your industry.
Listen to potential clients and past leads
This can help the firm develop more tailored products and services, refine its target market, and overcome common objections and complaints about the products/services.
Listen to potential clients and past leads
Competitor analysis can help identify key business opportunities to expand the firm’s market reach and develop products and services.
Listen to your competitors
The entrepreneur must know what other firms are doing.
Listen to your competitors
The entrepreneur must continue to educate himself about the latest trends and techniques by joining relevant associations, subscribing to different publications, and following industry experts’ social media accounts.
Look at industry trends and insights
_________________ can help identify key business opportunities to expand the firm’s market reach and develop products and services.
Competitor analysis
This refers to the area the firm caters to.
Geographic area
The firm estimates how big the industry is and the trends which present special opportunities or challenges to the firm.
Industry size and outlook
It also looks at the industry outlook for the next three (3) to five (5) years.
Industry size and outlook
Industry size and outlook looks at the industry outlook for the next_______ to _______ years.
three (3) to five (5) years
Below are the key factors in analyzing the industry
Geographic area
Industry size and outlook
Factors affecting the growth of the firm
Identification of leading businesses in the Industry
The firm considers personal and behavioral attributes of the head of the firm, business structure, outside forces that the firm has no control of, location, financial stability of the firm, and new markets or products/services which can affect the growth of the firm.
Factors affecting the growth of the firm
Having information on the most successful firms in their industry can inspire and motivate them to be like them.
Identification of leading businesses in the Industry
Types of Industries
Primary industry
Secondary Industry
Tertiary Indistry
This sector consists of agriculture, forestry, fishing, mining, quarrying, and the extraction of minerals.
Primary industry
This consists of agriculture, forestry, livestock management, and fishing.
Genetic industry
Primary industry two (2) categories
Genetic industry
Extractive industry
The production of raw materials by firms can be improved and increased due to scientific and technological improvements to these renewable resources.
Genetic industry
This consists of mining mineral ores, quarrying stones, and extracting mineral fuels.
Extractive industry
Firms in this industry produce exhaustible raw materials that cannot be augmented through cultivation.
Extractive industry
It is also known as the manufacturing industry.
Secondary industry
This sector consists of the construction and energy-producing industries.
Secondary industry
It processes raw materials into consumer goods.
Secondary industry
This industry builds on capital goods in manufacturing products/goods.
Secondary industry
It can further process the transformed products of other secondary industries.
Secondary industry
It is also known as the service industry.
Tertiary industry
The firm’s revenues come from providing intangible products.
Tertiary industry
It directs how economic value is divided among industry actors.
Michael Porter’s Five-Forces Model of Competition
is a framework for understanding the competitive forces in an industry.
Michael Porter’s Five-Forces Model of Competition
An analysis of the five (5) forces helps firms evaluate the industry attractiveness, trends and how those affect the following:
Industry competition
Whichever industries a firm must compete in
Ways on how firms can position themselves for success.
A force can be considered a _________ force if strong and weak situations exist.
moderate force
The strength of each force could be ______, _________, or _______.
strong, moderate, or weak
Michael Porter’s five (5) forces
Rivalry among competing sellers
Buyer bargaining power
Supplier bargaining power
The threat of potential new entrants
The threat of substitute products or services