Industry - Advertising and Marketing Flashcards
(5 cards)
How is music used as a promotional tool?
Belinda Carlisle’s ‘Heaven Is A Place on Earth’ was prominent in the episode and its marketing - It featured in trailers/teasers to emphasise the nostalgic 80s setting and its thematic connections.
How is Word of Mouth and Critical reception used in marketing of the episode?
The episode itself became a promotional tool, as early viewers and critics praised the episode for its optimistic ending and emotional depth promoting word of mouth about the episode.
How is the focus on aesthetic and setting used in marketing of the episode?
SJ was marketed through its 80s setting featuring vibrant colours, the fashion of the era and music of era was emphasised in promotional materials like posters and trailers - aesthetic differed to previous episodes of dark and grim and created intrigue for audience.
How is Netflix’s streaming model used in marketing of the episode?
By Netflix releasing entire seasons at once it meant that SJ was folded in the overall promotion of season 3, allowing people to discover the episode more organically - impact of it on viewer is amplified as they were caught off guard by its light tone.
How is the post-release promotional campaigns and awards in marketing of the episode?
The success of the episode led to focused campaigns, where it was promoted as frontrunner for awards and it went on to win two Primetime Emmy Awards - this helped generate more attention the episode after its release.
