Industries Theorists

Question 1

What is Curran and Seaton’s theory?

Answer 1

Power and media industries:
We are dominated by large media companies, they are driving by profit so don’t offer a lot of diversity in the media products they create. They no what sells so they repeat it to generate profit. Whereas independent companies are more creative

Question 2

What is Livingstone and Lunt’s theory?

Answer 2

Regulation:
Regulation protects people from harm, but it’s hard to decide what an audience can and can’t see. It is also difficult to regulate large companies as they can get around it. You cant regulate the media either as technology has made it difficult.

Question 3

What is David Hemondhalgh’s theory?

Answer 3

Media companies need to minimize risk and maximize the audience.
They need to be:
1) Horizontally and vertically integrated, they need to own the production and distribution of media products
2) Use multiple platforms the release the film
3) Controlling the release date
4) Buy into other media platforms