Individual Differences - Attitudes, Motivation, Arousal

Question 1

what is the definition of attitudes?

Answer 1

an emotional response that influences behaviour, which can be positive or negative.

Question 2

what are the factors affecting attitude formation?

Answer 2

Previous experiences
Media
Cultural Factors
Education
Role Models
Religion
Peers
Norms

Question 3

name the 3 components that makes up attitude.
TRIADIC MODEL

Answer 3

Cognitive - beliefs
Affective - emotional aspect
Behavioural - behaviour and response

Question 4

Explain the methods of attitude change with persuasive communication.

Answer 4

Persuader - needs to have high status
Recipient - changeable attitude
Message - presented making them want to change
Situation - other persuaders are present and provide encouragement

Question 5

Explain cognitive dissonance

Answer 5

By changing one component of the triadic model, the whole attitude can be changed, causing conflict. This is a good way to change a negative attitude and restore balance in all 3 components.

Question 6

what is the definition of motivation?

Answer 6

the drive, energy and effort an individual applies to achieve a goal

Question 7

explain intrinsic and extrinsic motivation.

Answer 7

intrinsic - drive from within for personal satisfaction and challenge. this is good for performers at all levels
extrinsic - drive to perform a task in order to achieve a tangible reward which is good for a first time performer.