INDIVIDUAL DIFFERENCE,CONTEXT & THE INTERNET Flashcards
INDIVIDYAL DIFFERENCES
what might influence how people use the internet:
age gender location digital access aims/intentions of using the internet Attitudes language
personality (focused in psych)
THE USE OF DIGITAL TECHNOLOGIES ACROSS GROUPD
NET GENERATION
DIGITAL NATIVE: someone who is highly adept with technology
DIGITAL IMMIGRANTS: someone not born into a society of technology, who had to adapt
interaction of personality and situation equals behaviors
significant relationship between:
information services & neuroticism
leisure services & extraversion
INTROVERTS AND EXTRAVERTS
more introverted people prefer online interaction
extraverts prefer environments that reflect their off-line identities such as SNS(social networking sites)
CMC(computer mediated communictions)
PREDICTORS AND MOTIVATORS OF ONLINE BEHAVIOUR
social identity theory
Deindividuation
WHY PEOPLE ADOPT OR CONTINUE TO USE TECHNOLOGY
Technological acceptance model (TAM)
Technology integration model (TIM)