INDIVIDUAL DIFFERENCE,CONTEXT & THE INTERNET Flashcards

1
Q

INDIVIDYAL DIFFERENCES

A

what might influence how people use the internet:

age
gender
location
digital access
aims/intentions of using the internet
Attitudes
language

personality (focused in psych)

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2
Q

THE USE OF DIGITAL TECHNOLOGIES ACROSS GROUPD

A

NET GENERATION
DIGITAL NATIVE: someone who is highly adept with technology
DIGITAL IMMIGRANTS: someone not born into a society of technology, who had to adapt

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3
Q
A

interaction of personality and situation equals behaviors

significant relationship between:
information services & neuroticism
leisure services & extraversion

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4
Q

INTROVERTS AND EXTRAVERTS

A

more introverted people prefer online interaction
extraverts prefer environments that reflect their off-line identities such as SNS(social networking sites)
CMC(computer mediated communictions)

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5
Q

PREDICTORS AND MOTIVATORS OF ONLINE BEHAVIOUR

A
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6
Q
A

social identity theory

Deindividuation

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7
Q

WHY PEOPLE ADOPT OR CONTINUE TO USE TECHNOLOGY

A

Technological acceptance model (TAM)

Technology integration model (TIM)

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