Independent living Flashcards
Give 5 examples of products
shampoo
chocolate
water bottle
fruit
tv
what is a consumer
a person who purchases goods and services for personal use
name 5 examples of services
hospital
bus
hairdresser
car parking
nail salon
what are the two types of purchase
planned and impulse
eg: ski trip- planned
sweets-impulse
what are the 7 factors that influence consumers
1:personal
2:cultural
3:ethical
4:economic
5:physiological
6:psychological
7:social
explain the personal factor of consumerism
we all have our own personal likes and dislikes. This is what makes us unique.
explain the cultural factor of consumerism
Our cultural background can influence our choice of food clothes, and other purchasing decisions
Explain the ethical factor of consumerism
Or ethical concerns can influence our purchases
explain the economic factor of consumerism
The amount of money we have available to spank and influence the products and services we purchase
What is the physiological factor of consumerism?
Physiological factors relate to her body is on holiday function. There a factor in our bodies can influence our purchases.
Explain the psychological factor of consumerism
Psychological factors relate to our thoughts and feelings they may influence our purchases because of how they affect our emotions
explain the social factor of consumerism
We are often influenced by the people around us and care about the opinions of our family and friends
Name, an example of a personal factor
You may choose a different perfume or aftershave from your friend because of the type of fragrance you like
Name a cultural example
A girl might wear al ong the prom dress, to formal but another girl from the Indian community might choose to wear a more decorative sari instead
Name an ethical factor
You’re more likely to choose products that are local fair trade organic
name an economic factor
You might want the latest computer game pair of shoes, Arkansas ticket, but you don’t have the money to spend
Name of physiological factor
If you have a nut allergy, you’ll be careful to choose food products that haven’t been in contact with nuts
name a psychological factor
many people have the choose branded food products because of an emotional association with particular product, even if that is similar to the supermarket own brand versions
name a social factor
You may decide to buy particular pair of shoes because all of your friends wear them
Name three methods used in supermarkets to encourage consumers to buy more
-Aisle ends are Often the most profitable and manufactures pay a premium to park their products there.
-large bulk items are placed on pallets at the start of the supermarket. When you’re entering with an empty trolley. You have more space of the start of your shop and are more likely to take the big item.
-Barriers at the start to slow down customers, so they see more items
-Hot air blowing as people into the shop to make them feel more relaxed and enjoy the shopping experience so they buy more
-Blowing air from the bakery through the shop so consumer smell, fresh bread influenced to purchase them
-Special offers often at the end of Aisles
-Treats in magazines placed at the tail to encourage that last minute impulse purchase
How to supermarket separate their products into different categories using language
-Premium, words like finest or extra special imply it’s a treat
-Branded products
-Own brand
-Value, words like basic or savers
name, three advantages of online shopping
You don’t have to leave the house
Less effort
comes straight to your door
name, three disadvantages of online shopping
More expensive
You don’t try new things
There might be in shop deal that isn’t online