Increase Pipeline Velocity and Conversion Rates Flashcards
To increase pipeline velocity and conversion rates, marketers need to know what?
Which accounts to prioritise within a given territory/market
Marketers need to understand ‘X’ to increase pipeline velocity and conversion rates
What message or account based sales play to lead with for each account
What needs to be increased to increase pipeline velocity and conversion rates?
The deal size of marketing sourced opportunities
To prioritise accounts from a fit standpoint and IT segment spend, marketers need to combine which data points?
IT install and spend
What can marketers identify by using IT install and spend intelligence?
Accounts with the highest potential to buy and revenue potential for each account
The context provided about prospects’ ‘X’ and ‘Y’ also provides valuable insights into what?
Current tech stack and spend into which messaging will yield the highest response rate
To fuel their marketing campaigns, marketers need to do what 2 things?
- Select the perfect set of ABM target accounts
2. Messages with the highest response rate
HGs tech intelligence allows marketers to identify which accounts to focus on, and also provides critical contextual information that allows…
Them to better understand what message or campaign will be most effective
if a company is an early adopter of new technologies or has a preference for best-of-breed solutions or typically works with a few main vendors are all examples of what providing what?
HG’s tech intelligence uncovering what strategies or initiatives are in place?
HG Insights makes it easy to find accounts with what?
the highest revenue potential
What are two traits of HG’s tech install intelligence and market intelligence toolsets?
Deep and accurate
The accuracy and depth of HG tech install intelligence and market intelligence toolsets allow users to…
Identify and prioritise accounts with a higher selling opportunity and increase booked meeting significantly
What 3 DaaS solutions does HG provide for marketers to increase pipeline velocity and conversion rates?
- Account scoring & prioritistaiton,
- account based intelligence,
- Single Account profile
