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Marketing Ops > Improve Marketing ROI > Flashcards

Improve Marketing ROI Flashcards

1
Q

Marketing needs to increase the efficiency of their…

A

New customer acquisition programs

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2
Q

Across all of their channels, marketing need to increase what exactly?

A

Response rates

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3
Q

What do marketing need to improve across all of their channels?

A

Engagement with content

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4
Q

Modern marketers are adopting sales style metrics to drive alignment and make better investment decisions as a result of a shift away from what?

A

Cost per Lead to a more expansive Customer Acquisition Cost model

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5
Q

A Customer Acquisition Cost model takes into account what?

A

The costs associated with bad leads

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6
Q

What does HG’s tech intelligence allow marketers to focus their activities and investments on?

A

The accounts with the highest propensity to buy and greatest revenue potential

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7
Q

What is the key benefit of focusing on the accounts with the highest potential to buy and greatest revenue potential?

A

Increase the efficiency of marketing campaigns

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8
Q

HG’s intelligence can be deployed to launch…

A

Hyper-targeted LinkedIn or Display campaigns

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9
Q

HG’s intelligence helps you to identify…

A

The best accounts for your ABM initiatives

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10
Q

Ultimately, HG Insights can help ensures that your…

A

resources are allocated where they will have the greatest impact

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11
Q

Increasing marketing ROI is all about what?

A

Efficiency.

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12
Q

Marketers need to focus their investments on…

A

Right accounts with the right message

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13
Q

By focusing on the right accounts with the right message, marketers can…

A

ensure they meet increasing expectations and goals

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14
Q

HG Insights provides marketers with the context they need to…

A

Craft hyper-targeted messaging that cuts straight to the issues and challenges that your prospects are facing

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15
Q

What 3 DaaS can marketers use?

A

Tech Install, Account View, HG for LinkedIn

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16
Q

Using HG’s tech install data. marketers can build…

A

Hyper-targeted segments of prospective customers or entire market categories with online advertising

17
Q

Marketers can be very ‘X’ about the messaging they target to prospects

A

Specific

18
Q

Target ads directly to their competitor’s customers; Display ads to users of products that are complementary to their solutions; Engage potential buyers before they start the buyer’s journey; Deliver specific, relevant messages and offers to a carefully cultivated audience of decision makers, influencers, and users.

These are examples of what?

A

The uses of building hyper-targeted segments of prospective customers or entire market categories with online advertising based on the tech install insights provided by HG

19
Q

What 2 DaaS offerings can marketers use to improve their marketing ROI?

A

Opportunity whitespacing and account scoring & prioritisation

Marketing Ops (3 decks)

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