Income Claims Flashcards
The FTC will consider any any claim you make as:
Deceptive or deceitful
What are income claims.
Any form of income statement that is written or verbalized
Deceitful when exaggerated or untrue
If what you post is not the norm it must have a big disclaimer
What is a specific income claim?
Making specific claims to demonstrate the earning potential of FMI
Lifestyle Claims
Showing or flashing pictures of how FMI allowed you to buy big houses luxury cars that suggest large income.
Hypothetical claim
Making statements that allows people to make certain assumptions.
Vague claims
Statements that don’t specify anything specific but still make promises
Specific warning disclosure
Using disclosure immediately after an earning claim
General warning disclosure
Use a seperate important disclaimer link somewhere prominently on the website.
Using link at the bottom of the page where viewers may not scroll down and find it is not advisable