IMPRESSION FORMATION Flashcards
THEORETRICAL APPROACH IN OBJECT AND PERSON PERCEPTION
Constructive approach :
Subjective, based on schemas and stereotypes
theory-driven, top-down process
focuses on interaction variables
structuralistic:
focuses on target variable
based on elementary sensations
data-driven, bottom-up process
interactionist:
focuses on target and interaction variables
combination of 2 approaches
constructivist approach: asch
effects identified by asch central '' peripheral characteristics halo effect context effect order effects primacy effects: firsts words level impression
polite and blunt were peripheral
PPRIMACY EFFECT
why does it occur?
change of meaning
inertia effect
later information has less weight
luchin. anderson tried eliminating primacy effect
STRENGTH AND WEAKNESSES OF ASCH’S
Strength: easy to carry out
slight changes In procedure
weakness: only look at trait
artificial e.g limited informaton
STRUCTURAL/ALGEBRAIC APPROACH (ANDERSON)
each trait are evaluated in isolation from all other info/trait
algebraic information integration model, cognitive algebra
ECOLOGICAL/INTERACTIONIST MODEL (MC ARTHUR AND BARON)
PERCEIVING IS FOR DOING
perceivers form impressions of a target person’s affordances
Ecological approach = interactionist approach.
It assumes that perceivers detect objects, rather than construct them.
Also,external stimulus is structured rather than composed of individual elements.
THIN SLICES IMPRESSION FORMATION
ambady, hallahan
10 sec vid to guess sexuality
homosexuals were more accurate in 1s clips than 10sec clips
THE BIG 5: O;openess C:consesusness E:EXTROVERSION A:Agreeableness N:neurotism
the dorian effect: wrinckes means you smile a lot therefore happy person
self-fulfilling prophecies: pygmalion study (perceivers bring about the behaviours they expect to see)