Important Definitions Flashcards
Marketing
The action or business promoting and selling products or services, including market research and advertising.
Research and development
Work directed towards the innovation, introduction and improvement of products and processes.
Finance
The management of large amounts of money, especially by governments or large companies.
Operations
In how the business operates and their objectives.
Objective
A goal that is set to be met in a short or long period of time.
Vision statement
A statement on where the business is heading.
Mission statement
Expresses why an organisation exists, it’s purpose and how it will operate.
Strategies
Are the actions that an organisation takes to achieve specific objectives.
Downsizing
When a business wants to downsize and have a smaller market and less employees and facilities.
Outsourcing
Is the contracting of some organisational operations to outside suppliers.
Internal environment
Includes all those things over which the organisation has some degree of control.
External environment
Includes those things over which the business has little control. It may be divided into an operating environment and a macro environment.
Operating environment
Refers to the outside factors with which the organisation directly interacts in the course of conducting its business.
Customers
Are the buyers or users of the product of a large scale organisation.
Suppliers
Are those organisations and individuals that supply resources to the organisation, allowing it to conduct its operations.
Competitors
Are other organisations that offer rival products or services.