Importance of marketing Flashcards
1
Q
Importance of marketing
A
- Increased brand awareness
- Informing customers
- Promoting new products
2
Q
What is market orientation
A
is a strategic focus on identifying consumer needs and desires in order to define new products to be developed.
3
Q
What is product orientation
A
company develops a product according to its resources and then markets it to the customers
4
Q
What are the internal sources of finance
A
Retained profit
Working capital
Sale of assets
