Importance of Good Communication in Business

Question 1

Communication channels

Answer 1

Route along which info travels in a business; either horizontal or vertical

Question 2

Downwards communication

Answer 2

Information flowing from those at the top to the bottom (managers giving subordinates information)

Question 3

Importance of downward communication

Answer 3

• Subordinates look to managers for leadership and guidance
• Allows subordinates to carry out decisions made by management
• Allows managers to effectively command, control and organise

Question 4

Importance of upward communication (feedback/requests)

Answer 4

• managers are in touch with needs and views of subordinates
• employees feel valued, thus more motivated
• makes managers aware of problems
• gives managers info to make decisions

Question 5

Horizontal communication

Answer 5

Workers on the same level in the organisation exchange info, common within specific departments