IMPORTANCE OF A MENU

Question 1

[ DESIGNING YOUR MENU ]
- A great bar menu does more than just i___ customers about what they can drink.
- If designed right, it can also be used as a powerful tool for maximizing the r_____ and pr______ of your establishment, especially if it helps to u___ customers to more profitable drink offerings.

Answer 1

• inform
• revenue, profitability, upsell

Question 2

[ DESIGNING YOUR MENU ] Understand your customer base before designing the menu
1. The st______ point for thinking about bar menu design is always your customer b___.
2. When you know about your customers’ pr_____, likes and habits, then you can precisely target the c____ and de___ of your menu to give them exactly what they are looking for.

Answer 2

1. Starting, base
2. preferences
   content
   design

Question 3

[ DESIGNING YOUR MENU ] Add a signature serve to your menu
1. One of the easiest ways of st_____ out from the competition is simply by of____ something that they cannot, such as a si_____ cocktail.
2. This cocktail creation should help to hi_____ what makes your brand or establishment s___.

Answer 3

1. standing
   offering
   signature
2. highlight
   special

Question 4

[ DESIGNING YOUR MENU ] Create seasonally and themed cocktail offerings
You can actually create new cocktails for just about any e____ or o___.

Answer 4

event
occasion

Question 5

[ DESIGNING YOUR MENU ] Don’t clutter the menu with too many offerings
1. Offer customers pages upon pages of cocktail options is a version of information ov____, in which consumers actually have a harder time making a choice which might lead to just ordering a glass of wine or a bottle of beer.
2. Thus, bar menu designers generally recommend dividing any bar menu into concise sections of just _ to __ drinks each.
3. Your bar menu could still have 50 different cocktails on it, but it would simply be se____ into __ different sections.

Answer 5

1. overload
2. 5 to 8
3. segmented
   10

Question 6

[ DESIGNING YOUR MENU ] What you need to know about designing a profitable bar menu
1. Understand your customer b___ before designing the menu
2. Add a si____ serve to your menu
3. Cocktail s____ and themed cocktail offerings
4. Don’t cl_____ the menu with too many offerings

Answer 6

1. Base
2. Signature
3. Seasonal
4. Clutter

Question 7

[ DESIGNING YOUR MENU ] What you need to know about designing a profitable bar menu
1. Understand your customer b___ b___ designing the menu
2. Add a si____ serve to your menu
3. Cocktail s____ and th___ cocktail offerings
4. Don’t c___ the menu with too many offerings
5. Always h____ our most pr______ drinks and cocktails
6. Use co__, Im___ and de____ to engage customers’ senses

Answer 7

1. base before
2. signature
3. seasonal and themed
4. clutter
5. highlight
   profitable
6. color
   images
   descriptions

Question 8

[ DESIGNING YOUR MENU ] Always highlight your most profitable drinks and cocktails
1. There are plenty of ways one can use b___ design principles to call customer a_____ to special drinks, cocktails or offerings.
2. The idea here is to hi_____ your most pr_____ offerings.
3. Common ways to do this include using c____ to highlight certain offerings or using bo____ to highlight and feature special offerings.
4. One important fact to keep in mind here is that, according to surveys, _ in 10 customers will stay with the first drink they order for the rest of the night.

Answer 8

1. basic
   attention
2. highlight
   profitable
3. color
   boxes
4. 9 in 10

Question 9

[ DESIGNING YOUR MENU ] Use color, images, and descriptions to engage customers’ senses
1. The more s_____ that are engaged at one time, the b____. As a result, some bars will include drink i_____ next to each d_____.
2. Moreover, for the descriptions for each drink, the use of e_____ words such as:
- Adjectives like “de____,” “exotic,” and “delightfully fr____” can help to bring to life a cocktail cr____.
3. Staff will have to be tr_____ on the new menu. They should feel very comfortable making rec_______ and upselling customers on the most pr_____ menu items.
4. A great bar menu will be e____ to read, full of i______ new creations that help you stand out from the crowd and be the key to the success and profitability of your bar.

Answer 9

1. senses
   better
   images
   descriptions
2. evocative
   delicious
   fruity
   creation
3. trained
   recommendations
   profitable
4. easy
   intersting