Implicit memory

Question 1

Priming: Definition; 2 examples

Answer 1

A process whereby subjects show improved performance on tasks for which they have been subconsciously prepared.

Examples: Jacoby & Witherspoon (1982): explicit word list task followed by second task of a quickly flashed word; participants were able to identify those words that had been in the first test better than novel words, independent of whether they could explicitly recall having seen them in the first test.

Word fragmentation

Question 2

Familiarity

Answer 2

Illusion of Truth effect - Hasher et al (1977) - 60 plausible sentences every 2 weeks

Zajonc (1968) - mere exposure effect to chinese symbols

Question 3

Procedural memory

Answer 3

Cohen et al (1985): Tower of Hanoi puzzle - same rate of improvemeny for patients with heavily impaired STM - even if they could not remember having done the task previously.