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Advanced Higher Computing > Implications > Flashcards

Implications Flashcards

1
Q

What 3 things tell you if you own the Intellectual Property (IP)?

A

If you created it
If you bought the rights
If you have a brand

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2
Q

If you register for trademark, what 3 things can you do?

A

Take legal action
Use the Symbol
Sell and license your brand

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3
Q

What 4 things do you need to apply for a patent?

A

Description of invention
Drawings of invention
Legal statements
Summary of technical aspects

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4
Q

Name 3 three reasons why you would register a design.

A

Protects any aspect of it
Gives you exclusive rights to use it for 25 years
Makes taking legal action easier

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5
Q

What 4 things must a design be before it can be registered?

A

New
Not Offensive
No protected emblems or flags
Not an invention

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6
Q

What 6 rights do you have under the data protection act?

A 
Access to copy of info
Object to processing that will cause distress
Prevent processing for marketing
Object to decision made
Right to change inaccurate data
Claim compensation for damages
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7
Q

What are the 8 data protection act principals?

A 
Processed fairly and lawfully
Obtained only for lawful purposes
Adequate, relevant, not excessive
Accurate/Up to date
Not kept for longer than necessary
Processed in accordance with rights
Measures taken against unlawful processing
Not transferred to outside EU without protection
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8
Q

What 3 forms may online marketing take?

A

Advertisements
Free trials of memberships
Contact via email/SMS

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9
Q

What 3 pieces of data may be gathered by analytics?

A

Data on the pages visited
Number of visits
Time a user spent on each page

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10
Q

Name 5 types of cyber security risks.

A 
Phishing
Pharming
Drive by
Man in the Middle
Social Engineering
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11
Q

Name 5 things to protect yourself from attacks

A 
HTTPS
Privacy Settings
Passwords
Encryption
Tor
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12
Q

What are the 6 properties of big data?

A 
Volume
Variety
Velocity
Variability
Veracity
Visualization and Value
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13
Q

What are 3 implications of Big Data

A

Personal Profiling
Marketing
Data Mining

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14
Q

Intellectual Property

A

something unique that you physically create

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15
Q

Copyright

A

Property which can apply to the following types of work :
Original literary, dramatic, musical or artistic works,
Sound recordings, films or broadcasts
the typographical arrangement of published editions

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16
Q

Trademark

A

is a sign which can distinguish your goods and services from those of your competitors

17
Q

Patent

A

protects your invention and lets you take legal action against anyone who makes, uses, sells or imports your invention without your permission

18
Q

Design Rights

A

automatically protects your design for 10 years after the design was first sold or 15 years after it was created - whichever is earliest. You can use it to stop someone copying your design

19
Q

Data Protection Act

A

Act to regulate the processing of information relating to individuals, including the obtaining, holding, use or disclosure of such information

20
Q

Data Controller

A

A person who determines the purposes for which and the manner in which any personal data are processed

21
Q

Data Subject

A

An individual who is the subject of personal data

22
Q

Online Marketing

A

a term for the use of targeted, measurable and interactive marketing of products and services using digital technologies to generate sales.

23
Q

Cookie Tracking

A

to track a user’s overall activity online

24
Q

Cookie

A

a small file placed on a user’s computer by a website . On next visits these can be detected and any information inside can be read/altered

25
Q

Analytics

A

Tools used by web services companies, to understand the behaviour of users. They are used to discover patterns, such as identifying unique views/no. of visits.

26
Q

Symmetric Sharing

A

Like Facebook, it’s a two-way relationship

27
Q

Asymmetric Sharing

A

Like Twitter - can follow without other following you

28
Q

Energy Labels

A

These labels give energy efficiency information

29
Q

Data centres management

A

Reuse heat
Low energy components
Monitoring to shutdown
Management of airflow

Advanced Higher Computing (10 decks)

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