IEPRODE Flashcards
Something sold by an enterprise to its customers
Product
Set of activities beginning with the perception of a market opportunity and ending in the production, sale, and delivery of a product.
Product development
Characteristics of Successful Product Development
Product Quality
Product Cost
Development Time
Development Cost
Development Capability
How good is the product resulting from the development effort?
Product Quality
What is the manufacturing cost of the product?
Product Cost
How quickly did the team complete the product development effort?
Development Time
How much did the firm have to spend to develop the product?
Development Cost
Are the team and the firm better able to develop future products as a result of their experience with a product development project?
Development Capability
Three functions that are central to product development
Marketing
Design
Manufacturing
The __________ function mediates the interactions between the firms and its customers. it often facilitates the identification of product opportunities, definition of market segments, and identification of customer needs.
Marketing
The _________ function plays a lead role in defining the physical form of the product to meet customer needs. Includes engineering design, and industrial design.
Design
The _________ function is primarily responsible for designing, operating, and or coordinating the production system in order to produce the product.
Manufacturing
Collection of individuals developing a product
Product team
Challenges of Product Design
Trade-offs
Dynamics
Details
Time pressure
Economics
A sequence of steps that transforms a set of inputs into a set of outputs.
Process