IED Unit 6 Flashcards
- Concerned with beauty or the appreciation of beauty. 2. Of pleasing appearance.
Aesthetic
Symmetry in which both halves of a composition are not identical. Also referred to as informal balance.
Asymmetry
A condition in which different elements are equal or in the correct proportions. There are three types of visual balance: symmetry, asymmetry, and radial.
Balance
The property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.
Color
The state of being noticeably different from something else when put or considered together.
Contrast
A basic constituent part.
Element
Special importance, value, or prominence given to something.
Emphasis
- Having the three dimensions of length, width, and depth. Also referred to as a solid. 2. The organization, placement, or relationship of basic elements, as volumes or voids in a sculpture, so as to produce a coherent image.
Form
The principle that maintains that the human eye sees objects in their entirety before perceiving their individual parts.
Gestalt
The art of combining text and pictures in advertisements, magazines, books, etc.
Graphic Design
- The quality of forming a pleasing and consistent whole. 2. Agreement or concord.
Harmony
The process of deciding what information needs to go into the graphic design, as well as how to effectively use the design elements and principles to present the information. This analysis is based on a thorough analysis of the audience.
Message Analysis
A repeated decorative design.
Pattern
A pictorial symbol for a word or phrase.
Pictograph
The method of formation, operation, or procedure exhibited in a given instance.
Principle