IDIS 344 Final Flashcards
Purpose of Gettysburg class
- To show how leadership and logistics lead to success both on the battlefield and in business
What traits does a leader use to exercise their influence?
Communication Skills
Decision making
Planning Skills
Personal responsibility
Motivation
Confidence
Vision
What does logistics in business refer to?
The movement of goods from Point A to Point B
What are the functions of logistics in business?
Transportation
Warehousing
What is logistics in the military
The transfer of personnel and material from one location to another
What makes a successful business plan?
Clear objectives
Good intelligence
Good leadership - top to bottom
Clear vision of success and way ahead
Logistics
Key leadership principles
Know yourself and seek self-improvement
Make sound decisions
Set the example
Know your people and look out for them
Keep your people informed
Ensure assigned tasks are understood, supervised, and accomplished
Train your people as a team
Union logistics comparison
“Three hots and a cot”
- Established supply chain
- Shorter distances to cover
- Enjoyed benefits of industrial infrastructure
- Interior lines
Confederate logistic comparison
“Scrounge around and sleep on the ground”
- No estb. supply chain
- Supply depot in Virginia
- Lack of industrial infrastructure placed heavy emphasis on importing supplies from overseas
- South’s breadbasket depleted due to fighting in virgina
- Foraging was part of overall mission
Day 2 of Gettysburg
Union wins through leadership and initiative.conf. fail to coordinate their attacks due to poor leadership
Battle of Gettysburg day 3
Union wins when confederate fail to coordinate attacks climaxing in failed grand assault of 11,000 troops resulting in over 6,000 casualties in less than an hour
General for union
George G Meade
General for Confederacy
Robert E Lee
Who won day 1 of battle
Confederate but union held high ground setting stage for day 2
Primary mission for Lees retreat from Gettysburg
Safetly return the army across the potomac river back to virgina
Secondary mission for lees retreat from gettysburg
Safely return wounded, prisoners, and foraged items back to Virgina
Challanges to Lees retreat
- loss of key leaders in crucial time
- Union Army was in pursuit
- Roads, Terrain, and Weather
Results from Lees Retreat
-Successful Accomplishment of Both missions
- Army was still in bad shape
- War continued for almost two more years
Parallels of Gettysburg for future distributors
- Ensure clear objectives, and subordinates understand the objectives
- Even with a great plan, the enemy gets a vote also
- Be clear in guidance/orders
- Know environment/market
- Maximize advantages while minimizing other guys
- Its not the plan that ensures success, its the execution
Leaders in business often _______ to leaders in battle
face similar challanges
What are the consequences of leaders decisions
For battle they cost lives, in business it costs money
What can we learn from with leaders in history
We can learn from both the mistakes and successes
Purpose of marketing?
Understand your customer so well the product sells itself
7 P’s of Marketing
Product
Promotion
Price
Placement
People
Process
Physical evidence
What is marketing?
Activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Marketing Purpose?
Generate revenue for a brand, company or organization though digital activities that drive traffic, qualified leads and sales in collaboration with the sales team
Marketing Focus (manufacture)
-Build product/brand awareness
- Build demand for the product/brand
- “Sell” the product/brand to build market
Marketing focus for Distributor
- Distinguish yourself in the market
- Focus on your value proposition
- More emphasis on your Brand versus your Products
Five S’s
Source
Stock
Store
Sell
Ship
ecommerce
Connecting the buyer and seller on the internet
- Distributors online business
Top reasons for not providing e-commerce
- Too hard to get data to get started
- Customers dont need it
- Its too expensive, now its not the time to invest in it
Steps in E-commerce
- The customer places and pays for order
- Order is processed, packed and shipped
- Order is delivered to customer