iClicker Pt. 2 Flashcards
People prefer their loss integrated.
True
People prefer mixed gain over pure gain of comparable magnitude.
False
Prospect theory shows relationship between subjective value and objective gain/loss
True
Bad purchase decisions are made because comparisons available at purchase/choice are not available during use.
True
People want to be moderately unique.
True
One reason people like custom products is because they feel unique.
True
Normative influence decreases with strength, immediacy and number of sources of influence.
False
Informational influence is greater when people are uncertain.
True
Dissonance theory changes behavior with attitude changes.
True
Dissonance decreases by changing one of the dissonant beliefs
False
Predicting you do something increases likelihood of doing it.
True
People will do big favor if you first ask smaller and relate favor.
True
Choosing an object makes people like chosen option more than nonchosen ones.
True
When choosing between 2, people are happier with chosen when it can be returned.
False
People adjust behavior to be consistent with public attitudes than private attitudes.
True
Consumers like product more when more strongly identified with TV character that likes product.
True
On golf course, I did well but putter did not do well. (type of ego bias)
Self serving
Everyone laughs at me if I got out in that (type of ego bias)
Spotlight
I will buy that when it comes out next year (type of ego bias)
Overconfident
I am less likely than others to have stolen identity (type of ego bias)
Optimism bias
Absolute desire is more important than relative desire when predicting market share.
False
Unbounded write in scales create a normal distribution more than traditional scales.
True
SUMM asks consumers about the desirability of various levels of product attributes and what levels of attributes they think brands have.
True
STEP shares of large brands are larger than actual market shares.
False
To be a good marketing target, you need to have a strong income, weak competition, low marketing cost, and high serviceability.
True
Positioning should be simple, unique and appealing.
True
Typically there is a large number of segments for marketers to target.
False
Users of different brands are different from one another.
False
Pareto shares increase with length of purchase period.
True
Brand penetration and average purchase frequency are positively correlated.
True
Brands differentiate strongly in terms of purchase frequency than penetration.
False
People who agree with brand statements on survey will do so again on another survey
True
Pizza Hut has same customers with Papa John’s than with McDonald’s.
False
Larger brands have higher percentage of unique associations than with smaller brands.
False
Restaurant brands whose customers rate them more highly have higher penetration than those brands whose customers rate them less highly.
False
Salespeople can reliably classify customer personalities based on appearance, workspace and behaviors.
False
People clearly fall into distinct personality types.
False
Personality is only weakly related to specific instances of behaviors.
True
Average age of the population in the world is increasing.
True
Longitudinal data shows an age related decrease in fluid intelligence occurs around 60.
True
Conscientiousness increases with age.
True
Older people report more positive affect than younger people.
True
