iClicker Pt. 2

Question 1

People prefer their loss integrated.

Answer 1

True

Question 2

People prefer mixed gain over pure gain of comparable magnitude.

Answer 2

False

Question 3

Prospect theory shows relationship between subjective value and objective gain/loss

Answer 3

True

Question 4

Bad purchase decisions are made because comparisons available at purchase/choice are not available during use.

Answer 4

True

Question 5

People want to be moderately unique.

Answer 5

True

Question 6

One reason people like custom products is because they feel unique.

Answer 6

True

Question 7

Normative influence decreases with strength, immediacy and number of sources of influence.

Answer 7

False

Question 8

Informational influence is greater when people are uncertain.

Answer 8

True

Question 9

Dissonance theory changes behavior with attitude changes.

Answer 9

True

Question 10

Dissonance decreases by changing one of the dissonant beliefs

Answer 10

False

Question 11

Predicting you do something increases likelihood of doing it.

Answer 11

True

Question 12

People will do big favor if you first ask smaller and relate favor.

Answer 12

True

Question 13

Choosing an object makes people like chosen option more than nonchosen ones.

Answer 13

True

Question 14

When choosing between 2, people are happier with chosen when it can be returned.

Answer 14

False

Question 15

People adjust behavior to be consistent with public attitudes than private attitudes.

Answer 15

True

Question 16

Consumers like product more when more strongly identified with TV character that likes product.

Answer 16

True

Question 17

On golf course, I did well but putter did not do well. (type of ego bias)

Answer 17

Self serving

Question 18

Everyone laughs at me if I got out in that (type of ego bias)

Answer 18

Spotlight

Question 19

I will buy that when it comes out next year (type of ego bias)

Answer 19

Overconfident

Question 20

I am less likely than others to have stolen identity (type of ego bias)

Answer 20

Optimism bias

Question 21

Absolute desire is more important than relative desire when predicting market share.

Answer 21

False

Question 22

Unbounded write in scales create a normal distribution more than traditional scales.

Answer 22

True

Question 23

SUMM asks consumers about the desirability of various levels of product attributes and what levels of attributes they think brands have.

Answer 23

True

Question 24

STEP shares of large brands are larger than actual market shares.

Answer 24

False

Question 25

To be a good marketing target, you need to have a strong income, weak competition, low marketing cost, and high serviceability.

Answer 25

True

Question 26

Positioning should be simple, unique and appealing.

Answer 26

True

Question 27

Typically there is a large number of segments for marketers to target.

Answer 27

False

Question 28

Users of different brands are different from one another.

Answer 28

False

Question 29

Pareto shares increase with length of purchase period.

Answer 29

True

Question 30

Brand penetration and average purchase frequency are positively correlated.

Answer 30

True

Question 31

Brands differentiate strongly in terms of purchase frequency than penetration.

Answer 31

False

Question 32

People who agree with brand statements on survey will do so again on another survey

Answer 32

True

Question 33

Pizza Hut has same customers with Papa John’s than with McDonald’s.

Answer 33

False

Question 34

Larger brands have higher percentage of unique associations than with smaller brands.

Answer 34

False

Question 35

Restaurant brands whose customers rate them more highly have higher penetration than those brands whose customers rate them less highly.

Answer 35

False

Question 36

Salespeople can reliably classify customer personalities based on appearance, workspace and behaviors.

Answer 36

False

Question 37

People clearly fall into distinct personality types.

Answer 37

False

Question 38

Personality is only weakly related to specific instances of behaviors.

Answer 38

True

Question 39

Average age of the population in the world is increasing.

Answer 39

True

Question 40

Longitudinal data shows an age related decrease in fluid intelligence occurs around 60.

Answer 40

True

Question 41

Conscientiousness increases with age.

Answer 41

True

Question 42

Older people report more positive affect than younger people.

Answer 42

True