iClicker Pt. 1 Flashcards
Activation of a node is more likely if there are fewer paths from access nodes.
True
Fudge shape
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McDonald’s should talk about the worms in their meat in order to convince consumers that there are no worms.
False
The rational system is affected by ratios and negation.
True
The experiential system is affected by concrete stimuli instead of abstract.
True
You like strangers more if you meet them in a warm room.
True
If you are feeling socially excluded, you feel colder and want warmer foods.
True
A metaphor is when you call one thing by another name.
True
Agenetic terms do not make the market increase.
False
Balance, force and container are deep metaphors.
True
The rational system is slow to change.
False
Your heart rate and pupils dilate when using the rational system.
True
Intuitive thinking is just recognition.
True
Expert skill is in the experiential system.
True; expert knowledge is in the rational but the skill is automatic.
The right brain is long lasting.
False
Central route ads are much simpler for those unfamiliar.
True
Think about marketing when risk is associated with choice.
True
Peripheral cues have strong effect on attitudes when people think about message.
False
Customers like sales people who mimic them more than those that don’t.
True
Thoughts of death makes consumers like domestic goods over international ones.
True
Preconcious processing of pictures in magazines is more likely if ad is on the right side of the article.
False
Listening to subliminal audio messages causes effects due to expectancy effects but not effects due to subliminal content.
True
No meaning from audio messages played backwards.
True
Some studies show embedded visual stimuli affect attitudes and behavior.
True
Backward masking involves showing stimuli quickly and then presenting another slower stimulus to cover up previous stimuli in sensory memory.
True
Stimuli presented with backward masking have been shown to subliminally affect attitudes, motivation levels and brand choices.
True
People tell you accurately why they do the things they do.
False
Split brain research says people perceive and draw objects they don’t consciously know they saw.
True
Self reported motives predict operant behavior than implicit (projective techniques).
False
Implicit Associate Test (IAT) has people classify stimuli so four areas and there is overlap.
True
Implicit Associate Test (IAT) uses speed of response to know people’s associations.
True
PC uses make IAT responses faster when PC is connected to personal words.
False
Blacks have no implicit preference for same race models in ads even though they say they prefer same race models.
True
VEST uses average desirability and ownership across responses to predict penetration of new products.
False
Priming monetary thoughts makes people more self-reliant.
True
All habits have 3 elements: a cue, a routine, and rewards.
True
Behavior leads to more brain activity when it’s habitual behavior.
False
Behavior requires a trigger, motivation, and ability, and ess motivation is required when ability is high and vice versa.
True
People can remember 4-6 simple objects at a time.
True
People have a strict memory limit of 7+/- 2 items.
False
Reports of life satisfaction and body satisfaction are more strongly related when life satisfaction is reported first.
False
Personally relevant stimuli capture attention more than irrelevant stimuli.
True
Making choices depletes willpower.
True
Giving people many options means avoiding any choice at all.
True
References come from similar stimuli, past experiences, and contexts.
True
People serve themselves more food with large plates than small plates.
True
