iClicker Pt. 1

Question 1

Activation of a node is more likely if there are fewer paths from access nodes.

Answer 1

True

Question 2

Fudge shape

Answer 2

Review this

Question 3

McDonald’s should talk about the worms in their meat in order to convince consumers that there are no worms.

Answer 3

False

Question 4

The rational system is affected by ratios and negation.

Answer 4

True

Question 5

The experiential system is affected by concrete stimuli instead of abstract.

Answer 5

True

Question 6

You like strangers more if you meet them in a warm room.

Answer 6

True

Question 7

If you are feeling socially excluded, you feel colder and want warmer foods.

Answer 7

True

Question 8

A metaphor is when you call one thing by another name.

Answer 8

True

Question 9

Agenetic terms do not make the market increase.

Answer 9

False

Question 10

Balance, force and container are deep metaphors.

Answer 10

True

Question 11

The rational system is slow to change.

Answer 11

False

Question 12

Your heart rate and pupils dilate when using the rational system.

Answer 12

True

Question 13

Intuitive thinking is just recognition.

Answer 13

True

Question 14

Expert skill is in the experiential system.

Answer 14

True; expert knowledge is in the rational but the skill is automatic.

Question 15

The right brain is long lasting.

Answer 15

False

Question 16

Central route ads are much simpler for those unfamiliar.

Answer 16

True

Question 17

Think about marketing when risk is associated with choice.

Answer 17

True

Question 18

Peripheral cues have strong effect on attitudes when people think about message.

Answer 18

False

Question 19

Customers like sales people who mimic them more than those that don’t.

Answer 19

True

Question 20

Thoughts of death makes consumers like domestic goods over international ones.

Answer 20

True

Question 21

Preconcious processing of pictures in magazines is more likely if ad is on the right side of the article.

Answer 21

False

Question 22

Listening to subliminal audio messages causes effects due to expectancy effects but not effects due to subliminal content.

Answer 22

True

Question 23

No meaning from audio messages played backwards.

Answer 23

True

Question 24

Some studies show embedded visual stimuli affect attitudes and behavior.

Answer 24

True

Question 25

Backward masking involves showing stimuli quickly and then presenting another slower stimulus to cover up previous stimuli in sensory memory.

Answer 25

True

Question 26

Stimuli presented with backward masking have been shown to subliminally affect attitudes, motivation levels and brand choices.

Answer 26

True

Question 27

People tell you accurately why they do the things they do.

Answer 27

False

Question 28

Split brain research says people perceive and draw objects they don’t consciously know they saw.

Answer 28

True

Question 29

Self reported motives predict operant behavior than implicit (projective techniques).

Answer 29

False

Question 30

Implicit Associate Test (IAT) has people classify stimuli so four areas and there is overlap.

Answer 30

True

Question 31

Implicit Associate Test (IAT) uses speed of response to know people’s associations.

Answer 31

True

Question 32

PC uses make IAT responses faster when PC is connected to personal words.

Answer 32

False

Question 33

Blacks have no implicit preference for same race models in ads even though they say they prefer same race models.

Answer 33

True

Question 34

VEST uses average desirability and ownership across responses to predict penetration of new products.

Answer 34

False

Question 35

Priming monetary thoughts makes people more self-reliant.

Answer 35

True

Question 36

All habits have 3 elements: a cue, a routine, and rewards.

Answer 36

True

Question 37

Behavior leads to more brain activity when it’s habitual behavior.

Answer 37

False

Question 38

Behavior requires a trigger, motivation, and ability, and ess motivation is required when ability is high and vice versa.

Answer 38

True

Question 39

People can remember 4-6 simple objects at a time.

Answer 39

True

Question 40

People have a strict memory limit of 7+/- 2 items.

Answer 40

False

Question 41

Reports of life satisfaction and body satisfaction are more strongly related when life satisfaction is reported first.

Answer 41

False

Question 42

Personally relevant stimuli capture attention more than irrelevant stimuli.

Answer 42

True

Question 43

Making choices depletes willpower.

Answer 43

True

Question 44

Giving people many options means avoiding any choice at all.

Answer 44

True

Question 45

References come from similar stimuli, past experiences, and contexts.

Answer 45

True

Question 46

People serve themselves more food with large plates than small plates.

Answer 46

True