I. Initial Client Consultation and Assessment (25%) - A. Provide documents and clear instructions to the client in preparation for the initial interview. [Recall] Flashcards
1) Knowledge of:
b) the necessary paperwork to be completed by the client prior to the initial client
interview.
2) Skill in:
a) effective communication.
b) utilizing multimedia resources (e.g., email, phone, text messaging).
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Define “customer service”
“The delivery of technical processes or preplanned behaviors that are to be performed in a certain manner toward the client… customer service is exhibited by simply delivering a standard of service that meets the client’s needs and expectations” (271).
Give some examples of exceptional customer service
- courtesy call 24-48 hours prior to meeting
- be on time, or early, for appointments
- be 100% prepared for all appointments
- respond to phone, text, and email messages promptly and courteously
- demonstrate organization and reliability and always follow-up on what has been promised
- provide fitness training programs that are based on science or credible resources
- answer client’s questions concisely and accurately within the scope of practice
- refer clients to appropriate professionals when the issue is outside the scope of practice
- listen to client concerns, respond with sincerity, and solicit feedback
- speak respectfully to the client and of others
- dress appropriately and professionally
Define “hospitality”
“Providing a ‘holistic approach to meeting customers’ needs within the context of a personal relationship and experience.’ Where customer service focuses on meeting the client’s rational needs and expectations, hospitality also addresses the client’s emotional needs by demonstrating graciousness, caring, and thoughtfulness” (272).
What are some personality traits typically possessed by professionals who are good at providing hospitality?
- optimistic warmth
- intelligence
- work ethic
- empathy
- self-awareness and integrity
What are some examples of hospitality?
- greet the client with an appropriately firm handshake, authentic smile, and eye contact
- convey that the client’s best interest is in mind under any circumstance
- address the client requests and do what is possible to make them happen
- at the end of a session, sincerely thank the client for his or her time
- make follow-up calls/emails to see how the client feels after a personal training session
- send a handwritten card to thank the client after an initial appointment or when a significant goal has been reached
- search for opportunities to go above and beyond what is expected
Name the principles of “relationship marketing”
- A personal relationship with the customer should take precedence, and sales will follow.
- Retaining existing clients should take precedence over seeking new customers. (273)
True or False: It is common for businesses to lose 15-20% of their customers each year.
True
True or False: It is estimated that it costs 5x more to attract a new client than to keep an existing one.
True
True or False: Watching nonverbal cues is believed to be more reliable and essential to understanding another person than listening to speech.
True
True or False: cell phones and other personal communication devices should be left off the exercise training floor such that your first priority is the client with whom you’re working.
True
List items that increase one’s body language attractiveness and can improve nonverbal communication skills.
Overall, possess enthusiasm.
- Appearance and physique (good hygiene, being fit and healthy, colors of clothing)
- Eye contact (frequent, less blinking)
- Facial expressions
- Head movements (chin up, nodding)
- Gestures
- Posture (arms and legs uncrossed, leaning forward)
- Proximity and orientation (close w/o crowding - 1.5 to 4 ft)
- Timing and synchronization
- Nonverbal aspects of speech (letting the client talk)
What is the “client-centered approach”?
The motivational interviewing skills of rapport building, exhibiting empathy, and active listening that re central to keeping the client’s perspective at the forefront.
What is “rapport building”?
Building a trusting and respectful relationship with the client.
- Ask open-ended questions
- Listen and encourage with verbal and non-verbal prompts
- Speak 10-15% of the time
How do you go about “exhibiting empathy”?
It is demonstrated by earnestly listening and expressing understanding.
- Clarify and summarize
- Paraphrase rather than repeat