I, Daniel Blake Marketing

Question 1

1. Which 2 distributors did I, Daniel Blake use? (Give countries as well).
2. How much did the film earn in its opening week across how many cinemas?

Answer 1

1. eOne Films (UK) & Le Pacte (France).

2. £400,000 across 94 cinemas.

Question 2

1. Which kind of marketing strategy did eOne use?
2. How did they want the film to be spread?
   - Who did they hire to help market the film?
3. Which company were hired to project images and key quotes onto high profile buildings?
4. What kind of marketing strategy did this demonstrate?

Answer 2

1. Disruptive Marketing.
2. By word of mouth.
   - Regional Marketing Officers in specific locations.
3. NormandiX.
4. Below the line Guerilla Marketing.

Question 3

1. Where was the film’s first premiere held?
   - What marketing strategy was this a continual of?
2. Where was the 2nd premiere held?
   - Who was it attended by?
   - The number of cinemas showing the film increased from __ to ___ over its ‘lifetime’ of UK screenings.
3. True or false: One Scottish politician used quotes from the film to try and pass a bill to change elements of the benefits network, but her bill was blocked by the Tories.
   - What does this show that the film also has surrounding it?

Answer 3

1. Small, independent Tyneside cinema in Newcastle.
   - Organic Marketing.
2. London.
   - Jeremy Corbyn.
   - 94 to 273.
3. True.
   - Opposing political views.

Question 4

1. How many countries was the film shown in across the world?
2. Which country did the film see its highest level of popularity?
3. It opened in ___ theatres across France, and __ in the UK.

Answer 4

1. 23 countries.
2. France.
3. 251, 94.