Black Panther Marketing

Question 1

1. What type of integration did Black Panther use?
2. How many views did the teaser trailer generate in its first 24 hours?
   - What event did this dominate the advertising slots around?
3. How much opening box office did the film earn in its opening weekend? ($).

Answer 1

1. Vertical Integration.
2. 89 million views.
   - NBA Finals.
3. $242 million.

Question 2

1. What did Disney adopt as a method of marketing the film?
   - What did they want to make the film into?
   - They wanted to raise its profile to being more _________ _________.
   - What month was the film released during which helped this?
2. What network was the actual trailer carried on around the College Football National Championship?
   - Therefore, what about Disney really benefited the film?
3. What event held a ‘Welcome to Wakanda’ catwalk?
   - Which audience demographic did this spark interest in?

Answer 2

1. 360-degree consumer experience.
   - Cultural Event.
   - Politically resonant.
   - Black History Month.
2. ESPN.
   - Their access to Disney owned TV channels.
3. New York Fashion Week.
   - Women under 25.

Question 3

1. Where did Kendrick Lamar’s Black Panther Album debut on the Billboard 200 Album chart?
   - What is this a huge example of?
2. What was Kendrick Lamar keen to celebrate?
3. Which 2 theorists/theories should be referred to when thinking about Black Panther?

Answer 3

1. Number One.
   - Corporate Synergy.
2. The way African music is a global phenomenon.
3. David Hesmondhalgh - Cultural industries.
   Curran and Seaton - Media and Power.