I Daniel Blake Industry

Question 1

independent film

Answer 1

-outside of financial and creative control of mainstream film company
-privately funded

Question 2

ken loach impact on production

Answer 2

-challenge government
-adressing current issues: benefit system
-not interested in profit: about the message

Question 3

conform curran and seaton

Answer 3

-no target audience needs to be pleased
-freedom to criticise government
-push forward working class representation

Question 4

budget

Answer 4

£3.5million

Question 5

critical success

Answer 5

• 7 bafta nominations
• won Palme d’Or at Cannes

Question 6

trailer market film

Answer 6

-ken loach star power
-storyline of push for political change
-reviews throughout the film

Question 7

film poster

Answer 7

-action code punching air
-street wall, normality
-authentic typography, spray paint-foreshadowing
-reviews and stars, symbolic for success

Question 8

limited online marketing

Answer 8

-older audience

Question 9

guerrilla marketing

Answer 9

-quotes beamed onto buildings in cities like newcastle- and houses of parliament
-trinity mirror group as marketing partner
-10,000 free screening tickets

Question 10

advantages of unconventional marketing

Answer 10

-clear left wing- radicalism
-attracts and widens audience
-catching people by surprise