Black Panther Industry Flashcards
hollywood big 5
mainstream production and high value production
box office
-$1.3billion
-highest grossing film by black filmmaker
critical success
-nominated for 7 academy awards won 3
-$1.3billion
-nominated best picture grammy, only superhero film
afrofuturism
cultural aesthetic that combines science fiction, history and fantasy to explore african american experience- connext those from black diaspora with forgotten african ancestry
-rebuild view of africa as an aspirational homeland
eg. wakanda non colonised and technologically advanced
marketing distribution
-trailers shown between NBA games
-“welcome to wakanda” fashion week
technology and new digital marketing strategies
-24 hours had been viewed 89million times
-2018, 5million tweets
poster
•dominant image- collage of characters
•tagline, enigma code “long live the king”
-marvel logo
-star power michael jordan
-direct mode of address
-indirect mode of address, antagonist
-costuming- culture
trailer celebrate african culture
-empowers african tribes and cultures
how does it represent black women
-proud of culture
-strong and intelligent
appeal to fans of blockbusters
-typical superhero
-action film
conform Hesmondhalgh cultural industries
-minimize risk maximise audience
-rep of bankable stars
-rep of superhero genre
-rep of male lead
challenge Hesmondalgh cultural industries
-all black cast
-afrofuturism
-political messages
-female warriors
challenge curran and seaton
-pushes political ideologies
-all black cast
-afrofuturism
conform curran and seaton
-rich powerful conglomerate produce risk free mainstream for profit
-marvel = box office
-mainstream blockbuster
why regulation 12a
-no sex or nudity
-not immitable fighting
-strong value code
