I, Daniel Blake

Question 1

Whats the genre

Answer 1

Social Realism

Question 2

How much money did it make

Answer 2

£8 Million

Question 3

Industry Theorist?

Answer 3

Curren & Seaton
- sits outside the aim of profit & power but instead by the desire for a more varied pattern of socially diverse representations

Question 4

What did it win

Answer 4

Palm D’Or - Cannes film

Question 5

Social Realist genre codes & conventions?

Answer 5

low-budget, documentary style, regional settings, filmed on location, less well known actors

Question 6

What issues does the film highlight?

Answer 6

poverty, welfare system, work capability assessment

Question 7

Production Companys?

Answer 7

16 films = owned by Ken Loach
BFI
BBC = British independent film making, co-produces roughly 8 films a year.

Question 8

How does it compare to hollywood films?

Answer 8

Universal produces 19 films alone in 2018, traditionally uses big billboards & trailers to promote films, features well known celebrities, huge budget

Question 9

What was the budget?

Answer 9

3.5 million

Question 10

Use of Media in regards to marketing?

Answer 10

‘i,danielblake’ and ‘wearealldanielblake’ hashtags & Ken loach tweeted articles by the mirror promoting the film

Question 11

Political Support?

Answer 11

Socialist Jeremy Corbyn

Question 12

How does film subvert traditional methods of marketing?

Answer 12

aims to reach the right people, not as many people as possible
below the line/ guerrilla

Question 13

Examples of Guerrilla marketing?

Answer 13

Pamphlets, quotes beamed onto buildings, social media

Question 14

The mirrors role in publicising the film?

Answer 14

gave away 10,000 cinema tickets so those represented could see it
articles promoting the film