I Daniel Blake Flashcards
companys invloved
Directed My Ken Loach
He works for sixteen film, small independent company
sixteen films partnered with WHY NOT (french) productions becuase they loved the film
neither of the compniase are vertically integrated they needed distrbution as they are only production
The needed EOne to do the marketing and distribution
still not enough funding
funding from BBC and BFI
Ken Loach
Famous director
Social realism - niche, british, gritty
He was the USP, he attracted WHY NOT
hes the one thats mentioned on the posters
BBC and BFI finding
certian obligations
innatley british, alternative, cultrally significant, show aspects of britian that might not usually get shown
eduactional
low budget
on location
no sets
real people as extras
semi improvised dialouge
no famous actors
BBC public service broadcaster
they get thier money from liscenece fees
inform
educate
entertian
remit
diverse
unknown actors, new talent, social realism
hard hitting
ken loach left wing
likes to explore effects of conservative polices
anti conservative
the film is anti conservative, problems caused by conservtaive austerity measures
Reigional films
had to sell globally, cant understand thick accesnts, newcastle, other auidnces are used to london or surrey
where is can be subtitled or dubed it was distributed better eg france
marketing to an older audince
using traditional forms such as posters, trailers, probally becuase the target audience is older
45 plus
The Daily Mirror
EOne put several articles in the mirror as if Daniel was writting
this was engaging and created enigma
added to the sense of realism
they also have aleft wing auidnce to its perfect.
Palme D’or award
featured on posters, makes it feel high qulaity, alterntive niche, cultrally significant, cultral and high brow
Eone marketing
inexpenisve, high imoact
guerilla markting, wild the public are going to see it
quotes on the houses of parliment projected, viral on social media, BRITISH audideince, the reformer Young and Rubicam
5 reigonal marketing managers,
up north, market the film in ways by contacting reigonal places, schools, offices, hospitals, talk to them, go to cinemas, protest, flyer places - often illegal
low budget technique, reigonal british audience, anticonservtaive
northen audeinces political leaning
labour
1980 thatcher, policy chnages that affected the north, the north left wing
targeting northen big cities
curran and seaton
owned by a variety of companies
not mainstream
its creative
not all about profit and power it has eduactional value
Preimer
Newcastle
unconventional
north in poverty
left wing ideologies
invited jeremy corbyn , tweeted later about the film, anti conservative HIS presold audince and film
paps
technology
no sfx
not imax
no technological set
genre is social realim does really use it
film as disgital download egange modern audineces, regualtion, harder to regulated the film, film can be pirtaed,
regualtion
BBfc 15
scene were too emotional
young audineces wont understand narative wont be abke to appreaciate the more tragic scenes
some poeple said is should be lower, its educational, theres only a bit of swearing
younger not girtty enough
older too resitricted auidnce
