I. Daniel Blake Flashcards
What are the codes and conventions of a British social realist genre?
. Unknown actors
. Low setting/budget
. Existing buildings
. Regional setting
. Semi improvised dialogue
. Dark humour
. Narrative barriers
. Lack of non dietetic music
. Linear narrative
Daniel Blake worked as a… Most of his life
Joiner
Daniel and katie find themselves in no man’s lands caught on the?
Barbed wire of welfare bureaucracy as played out against the rhetoric of stricter and skiver in modern day Britain
BBFC rated it a
15
Genre
Drama
Release date
21st October 2016
Box office
12.45 million USD
Awards
Bafta awards for best British film
Palm d’or
Writer
Paul laverty
Director
Ken loach
Stars
Dave Johns, Hayley squires, Sharon percy
British social realism is a?
Cinematic genre which developed throughout the 20th century and is typically associated with niche, arthouse audiences rather than mass multiplex audiences
British social realism seeks to
Offer a window on the world and represent contemporary social issues
. In general terms the genre uses a low budget, documentary style aesthetic to create verismilitude this contrasts with the much higher budget commercialised offerings of the mainstream Hollywood films
In the md 20th century
The social realist movement was mirrored by movements in other European countries such as neo realism in Italy and actualite in France
Ken loach started off working in
Television in the 1969s producing a number of social realist dramas such as the acclaimed Cathy came home
. 51 directing credits to his name
Ken loach won many awards for his
Output including the film kes and ladybird his films are known for their naturalistic, semi improvised style and contemporary focus on social injustice and poverty
. He sees films as a collobrative process and has formed partnerships with a variety of creative throughout his career
Paul laverty
. Is one of loachs regular colloborators and has written a number of screen plays for loachs films starting with Carla song in 2006
The films budget was
3.5 million pounds
The film is funded differently from. Many mainstream films
BBC film productions are
. The film production arm of the BBC, the BBC are the prime example of public service broadcasting and as such they have several basic requiremenrs /remits, the most broad version being to inform, education, entertain placed on them by the government to ensure their part funding via the licence fee council taxes and a percentage of lottery funding (among others)
The ruling body of the BBC(BBC trust) ensure that these?
Rules and conditions overseen overseen by government regulations called royal charter are maintained
Similarly the BFI (British film institute) is a
Film and charitable organisation which promotes and preserves filmmaking and television in the UK
. This organisation was also established uu the royal charter to encouragr the development of film and to promote education about moving image and its impact on society in general
Other production companies including also contribute to this films production including
16 films a London based production company formed by director Ken loach and regular producers Rebecca o brien and why not productions (a French film production company focusing mainly on French niche cinema
In the uk IDB was distrubuted by
Eone a distribution company responsible for the dissemination of film, television and music around the world its recent UK theatrical slate includes Jackie and girl on the train
In some cases vast financial profit might be less important for
Prarcionsrs working in this genre of film than in the larger big budget tent pole type of film. Messages reflected in the work is more important than commercial success. Critical recognition is infinitely more important making consumers think and reflect on issues and events
Approx running minute
100
BBC insight
Very strong lang
Language
There is infrequent use of very strong lang, milder terms include bastard, bullshit, wankdr twats
Visual and verbal reference to prostitution
Reviews
Rotten tomatoes
92%
IMDB
8/10
Review
5/5
Metacritic
78%
Nominated for 5 bafta awards
. Best film
. Outstanding British fulm
. British director
. Best original screenplay
. Best supporting actress
After a premiere at the
Cannes film festival in may 2016 idb was released worldwide throughout late 2016 and early 2017
A platform release pattern was
Used which means the number of cinemas offering the film increased over its lifetime
In its opening weekend on the UK the film started off in
94 cinemas before growing to 273 cinemas
How much money did the film get in the uk
- 27 million dollars
. 3.3m pounds
How much did the film get in France
6.4m
How much did the film get in Italy
1.4 million dollars
How much did the film get in Australia
0.48 m
How much did the film get in the USA?
0.2 million dollars
The trinity mirror implented their campaign in many ways
. Giving away 10,000 free tickets to to the regional screenings
. Prominent appeals the films protagonist used on the masthead and the front cover of their newspaper tiles
. Banner advertising
. An editorial ‘written by’ Daniel within an October 2016 issue of the mirror
. Disruptive display advertising across the groups digital platforms/newspapers
. Articles promoting the film which were retwrrtrd by Ken loach
Forms of marketing
. Word of mouth
. Social media
. Film posters
. Guerrilla projection campaign
. Hayley squires in this morning
Loach and the politics of social realism
. Left wing critics have claimed loach shoes social issues through personal stories and than finding ways to challenge bourgeois ideology
. Right wing critics have challenged the authenticity of the representation and tried to dismiss the narratives as propohanda or not entertaining
With the film came a lot of
Controversy and ptrdd
. Meet the real Daniel Blake
. Mharri black mo tells tory mp to watch I. Daniel Blake
. Actors and directors talk about the benefit system
Production
Producers think about who will be the audience for film, how the audience will relate to the idea, how many people will be up for watching the film, need to decide whether it will be a film of global or local appeal
When producing a film the following impact on whether the audience will be local or appeal
. The cast, Hollywood actors tend to have more global appeal than actors from other countries unless they have acted in a Hollywood film
. The director, big name directors help to sell the film to a global audience especially if they gave created a global audience before
. The idea of the film, producers must ask the question will the idea of the film be something that people from a variety of cultures can relate to or a specific cultutr
Distribution
The film distribution budget wasn’t as big as the distribution budget for black panther
. This is because this is a film with local appeal so will draw much smaller audiences then a film with global appeal so won’t make as much money as films with global appeal
. Distribution companies will not be willing yo spend a fortune on promoting a film if they aren’t going to make a profit from box office sales
. Every film has a target audience it’s the film company’s job to know specifically who they are a film may not communicate effectively or succeed at the box office unless the audience is determined initially
. Identifying with a target audience isny about selling out or being formulaic it’s about being revelang and appealing to the audience without breaking the integrity of the film
. Most film studios will now make an educated guess as to which target audience will be interested in the film
Target audience
Age 18-60
Gender :make and female
Socioeconomic gtoup: this film seems to appeal yo a variety of social groups c1/c2/de audiences
Psychograohic profile
Explorers= exploring an example of the more niche and challenge social releisr genre
Aspriers and suceeders = maybe attracted by the status suggested by the films critical and awards success
Reformers = the film raises a number of issues relating to social inequality which may challenge and stimulated reformer audience
Marketing
Film promotion which is the pratice of the promotion oc specifically in the film industry and usually occurs in coordination with the process of film distribution
Above the line marketing
Is where mass media is used to promote brands and reach out to the target consumers
. These include convential media as we know for it
. Television, radio advertising print as well as Internet
. Communication targeted to. Wider spread of audience
. Not specific to individual consumers
Above the line marketing tries to reach out the
Mass as consumer audience
Btl
. More one to one
. Involves distribution of pamphlets, stickers and distribution
. Brochures placed at point of sale on roads through banners and placards
. Product demos and samplings at busy aces like shopping centres and market places
Challenge
. The launch wasn’t just about selling cinema tickets. It was about raising awareness and generating debate with the hope of bringing real social change
.an issue based, independent film would naturally attract a more niche audience but to kick-start the debate the campaign would need to get the films message to wider and more politically active audiences and people who could relate to Daniel Blake circumstances
Insight
. Increasingly more people were becoming politically minded through social listening we identified that public frustration was growing and awareness of social welfare issues was increasing
Trailer is an example of
Above the line marketing
Btl includes
Road shows, vehicles with promotional marketing, staff interacting with people demonstrating the product and distributing literature on the product
. Use less conventional methods of advertising that the special channels of advertising that may or may not be used by atl advertising to promote products and services
. Preferred tool when test marketing a product also when the target audience is very niche
. Companies prefer adopting btl as a means of reaching out to their target consumers when their product is something they need to engage the consumer in teach and feel experience with
Btl is preferred to atl due to budget issues the need to physically display the product to conduct hand on hand as well as new launch teaser campaign
When communicating with a niche audience
Btl is better
. However digital media has more or less these boundaries of atl vs btl digital communications can address both at the same time
. Interestingly there is a new phase called through the line or ttl which integrates both atl and btl activities
