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Media > I. Daniel Blake > Flashcards

I. Daniel Blake Flashcards

1
Q

What are the codes and conventions of a British social realist genre?

A

. Unknown actors
. Low setting/budget
. Existing buildings
. Regional setting
. Semi improvised dialogue
. Dark humour
. Narrative barriers
. Lack of non dietetic music
. Linear narrative

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2
Q

Daniel Blake worked as a… Most of his life

A

Joiner

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3
Q

Daniel and katie find themselves in no man’s lands caught on the?

A

Barbed wire of welfare bureaucracy as played out against the rhetoric of stricter and skiver in modern day Britain

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4
Q

BBFC rated it a

A

15

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5
Q

Genre

A

Drama

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6
Q

Release date

A

21st October 2016

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7
Q

Box office

A

12.45 million USD

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8
Q

Awards

A

Bafta awards for best British film
Palm d’or

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9
Q

Writer

A

Paul laverty

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10
Q

Director

A

Ken loach

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11
Q

Stars

A

Dave Johns, Hayley squires, Sharon percy

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12
Q

British social realism is a?

A

Cinematic genre which developed throughout the 20th century and is typically associated with niche, arthouse audiences rather than mass multiplex audiences

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13
Q

British social realism seeks to

A

Offer a window on the world and represent contemporary social issues
. In general terms the genre uses a low budget, documentary style aesthetic to create verismilitude this contrasts with the much higher budget commercialised offerings of the mainstream Hollywood films

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14
Q

In the md 20th century

A

The social realist movement was mirrored by movements in other European countries such as neo realism in Italy and actualite in France

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15
Q

Ken loach started off working in

A

Television in the 1969s producing a number of social realist dramas such as the acclaimed Cathy came home
. 51 directing credits to his name

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16
Q

Ken loach won many awards for his

A

Output including the film kes and ladybird his films are known for their naturalistic, semi improvised style and contemporary focus on social injustice and poverty
. He sees films as a collobrative process and has formed partnerships with a variety of creative throughout his career

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17
Q

Paul laverty

A

. Is one of loachs regular colloborators and has written a number of screen plays for loachs films starting with Carla song in 2006

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18
Q

The films budget was

A

3.5 million pounds

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19
Q

The film is funded differently from. Many mainstream films
BBC film productions are

A

. The film production arm of the BBC, the BBC are the prime example of public service broadcasting and as such they have several basic requiremenrs /remits, the most broad version being to inform, education, entertain placed on them by the government to ensure their part funding via the licence fee council taxes and a percentage of lottery funding (among others)

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20
Q

The ruling body of the BBC(BBC trust) ensure that these?

A

Rules and conditions overseen overseen by government regulations called royal charter are maintained

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21
Q

Similarly the BFI (British film institute) is a

A

Film and charitable organisation which promotes and preserves filmmaking and television in the UK
. This organisation was also established uu the royal charter to encouragr the development of film and to promote education about moving image and its impact on society in general

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22
Q

Other production companies including also contribute to this films production including

A

16 films a London based production company formed by director Ken loach and regular producers Rebecca o brien and why not productions (a French film production company focusing mainly on French niche cinema

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23
Q

In the uk IDB was distrubuted by

A

Eone a distribution company responsible for the dissemination of film, television and music around the world its recent UK theatrical slate includes Jackie and girl on the train

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24
Q

In some cases vast financial profit might be less important for

A

Prarcionsrs working in this genre of film than in the larger big budget tent pole type of film. Messages reflected in the work is more important than commercial success. Critical recognition is infinitely more important making consumers think and reflect on issues and events

25
Q

Approx running minute

A

100

26
Q

BBC insight

A

Very strong lang

27
Q

Language

A

There is infrequent use of very strong lang, milder terms include bastard, bullshit, wankdr twats
Visual and verbal reference to prostitution

28
Q

Reviews
Rotten tomatoes

A

92%

29
Q

IMDB

A

8/10

30
Q

Review

A

5/5

31
Q

Metacritic

A

78%

32
Q

Nominated for 5 bafta awards

A

. Best film
. Outstanding British fulm
. British director
. Best original screenplay
. Best supporting actress

33
Q

After a premiere at the

A

Cannes film festival in may 2016 idb was released worldwide throughout late 2016 and early 2017

34
Q

A platform release pattern was

A

Used which means the number of cinemas offering the film increased over its lifetime

35
Q

In its opening weekend on the UK the film started off in

A

94 cinemas before growing to 273 cinemas

36
Q

How much money did the film get in the uk

A
  1. 27 million dollars
    . 3.3m pounds
37
Q

How much did the film get in France

A

6.4m

38
Q

How much did the film get in Italy

A

1.4 million dollars

39
Q

How much did the film get in Australia

A

0.48 m

40
Q

How much did the film get in the USA?

A

0.2 million dollars

41
Q

The trinity mirror implented their campaign in many ways

A

. Giving away 10,000 free tickets to to the regional screenings
. Prominent appeals the films protagonist used on the masthead and the front cover of their newspaper tiles
. Banner advertising
. An editorial ‘written by’ Daniel within an October 2016 issue of the mirror
. Disruptive display advertising across the groups digital platforms/newspapers
. Articles promoting the film which were retwrrtrd by Ken loach

42
Q

Forms of marketing

A

. Word of mouth
. Social media
. Film posters
. Guerrilla projection campaign
. Hayley squires in this morning

43
Q

Loach and the politics of social realism

A

. Left wing critics have claimed loach shoes social issues through personal stories and than finding ways to challenge bourgeois ideology
. Right wing critics have challenged the authenticity of the representation and tried to dismiss the narratives as propohanda or not entertaining

44
Q

With the film came a lot of

A

Controversy and ptrdd
. Meet the real Daniel Blake
. Mharri black mo tells tory mp to watch I. Daniel Blake
. Actors and directors talk about the benefit system

45
Q

Production

A

Producers think about who will be the audience for film, how the audience will relate to the idea, how many people will be up for watching the film, need to decide whether it will be a film of global or local appeal

46
Q

When producing a film the following impact on whether the audience will be local or appeal

A

. The cast, Hollywood actors tend to have more global appeal than actors from other countries unless they have acted in a Hollywood film
. The director, big name directors help to sell the film to a global audience especially if they gave created a global audience before
. The idea of the film, producers must ask the question will the idea of the film be something that people from a variety of cultures can relate to or a specific cultutr

47
Q

Distribution

A

The film distribution budget wasn’t as big as the distribution budget for black panther
. This is because this is a film with local appeal so will draw much smaller audiences then a film with global appeal so won’t make as much money as films with global appeal
. Distribution companies will not be willing yo spend a fortune on promoting a film if they aren’t going to make a profit from box office sales
. Every film has a target audience it’s the film company’s job to know specifically who they are a film may not communicate effectively or succeed at the box office unless the audience is determined initially
. Identifying with a target audience isny about selling out or being formulaic it’s about being revelang and appealing to the audience without breaking the integrity of the film
. Most film studios will now make an educated guess as to which target audience will be interested in the film

48
Q

Target audience

A

Age 18-60
Gender :make and female
Socioeconomic gtoup: this film seems to appeal yo a variety of social groups c1/c2/de audiences

49
Q

Psychograohic profile

A

Explorers= exploring an example of the more niche and challenge social releisr genre
Aspriers and suceeders = maybe attracted by the status suggested by the films critical and awards success

Reformers = the film raises a number of issues relating to social inequality which may challenge and stimulated reformer audience

50
Q

Marketing

A

Film promotion which is the pratice of the promotion oc specifically in the film industry and usually occurs in coordination with the process of film distribution

51
Q

Above the line marketing

A

Is where mass media is used to promote brands and reach out to the target consumers
. These include convential media as we know for it
. Television, radio advertising print as well as Internet
. Communication targeted to. Wider spread of audience
. Not specific to individual consumers

52
Q

Above the line marketing tries to reach out the

A

Mass as consumer audience

53
Q

Btl

A

. More one to one
. Involves distribution of pamphlets, stickers and distribution
. Brochures placed at point of sale on roads through banners and placards
. Product demos and samplings at busy aces like shopping centres and market places

54
Q

Challenge

A

. The launch wasn’t just about selling cinema tickets. It was about raising awareness and generating debate with the hope of bringing real social change
.an issue based, independent film would naturally attract a more niche audience but to kick-start the debate the campaign would need to get the films message to wider and more politically active audiences and people who could relate to Daniel Blake circumstances

55
Q

Insight

A

. Increasingly more people were becoming politically minded through social listening we identified that public frustration was growing and awareness of social welfare issues was increasing

56
Q

Trailer is an example of

A

Above the line marketing

57
Q

Btl includes

A

Road shows, vehicles with promotional marketing, staff interacting with people demonstrating the product and distributing literature on the product
. Use less conventional methods of advertising that the special channels of advertising that may or may not be used by atl advertising to promote products and services
. Preferred tool when test marketing a product also when the target audience is very niche
. Companies prefer adopting btl as a means of reaching out to their target consumers when their product is something they need to engage the consumer in teach and feel experience with

Btl is preferred to atl due to budget issues the need to physically display the product to conduct hand on hand as well as new launch teaser campaign

58
Q

When communicating with a niche audience

A

Btl is better
. However digital media has more or less these boundaries of atl vs btl digital communications can address both at the same time
. Interestingly there is a new phase called through the line or ttl which integrates both atl and btl activities

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