Daily Mirror Flashcards
The daily mirror is a
British daily national tabloid established in 1903. Target audience is mainly working class left wing political stance
Who is the mirrors main competitor?
The sun which targets a similar socio economic demographic and usually adopts a more right wing stance.
The daily mirror is one of the only newspaper that consistently supports the
Labour Party and their policies. As a mostly left wing newspaper the mirror has been largely critical of the Conservative government and supportive of Labour
The newspaper’s slogan
The heart of Britain suggests the role the newspaper has in society and that it cares to what is happening to people of the UK. Stands up for the ordinary person and is a key part of the social and cultural context of the UK
Political context
This edition of the newspaper deals with scandals surrounding allegations regarding parties held by the Conservative Party at a time when it’s leaders had enforced such strict restrictions on the people of England
The story was first reported by the newspaper by
The daily mirror in November 2021 and alleged that during the lockdown Christmas peroid of 2020 parties had been held at downing street some of which had been attended by pm bj. This led to an inquiry being taken by senior civil sue gray the results of which were published in Jan 2022
The scandal surrounding these allegations came to be
Commonly known in the media as partygate. The suffix gate was first used in the watrrgate scandal in the US in the early 1970s which resulted in the resignation of present Richard nixon. It had since been used to suggest a far reaching scandal usually related to politics or government
On the date that this edition of the newspaper was published it was
Revealed that the metropolitan Police were investigating several possible breaches of lockdown by no10 and bj had refused calls for his resignation
On the date that this edition of the newspaper was published it was
Revealed that the metropolitan Police were investigating several possible breaches of lockdown by no10 and bj had refused calls for his resignation
The daily mirror largely targets a
Lower middle class/ working class readership and does so through the news values of the paper, selection of stories and how particular social groups are represented
The choice to focus on this particular story also
Reinforces common social theme for the newspaper us vs them politicians vs ordinary people in society the idea that government has issued rules that they feel don’t have to abide by.
The editorial the newspaper asserts itself as the
Voice of the British people allying with them using the personal pronoun us in it it makes them look cheap and nasty
The newspaper plug also reflects a
Cultural context advertising a feature on the pub reinforcing the cultural heritage of the UK.
The layout and design are convential
Of this style of newspaper which is generally image led rather than text led. The masthead is bold and recognisable as a red top tabloid newspaper
