I, Daniel Blake

Question 1

Conventions of an independent film

Answer 1

-distinguishable content and style
-evidence of presence of film maker and artistic vision
-focus on narrative
-aesthetically different black and white/grainy/realistic/hand held cameras
-low budget lack of stars

Question 2

Ken Loach ‘master of realism’

Answer 2

-Repeatedly secure budget because his popularity
-pre existing fan base
-social campaigner
-believes current criteria for claiming benefits in the Uk is catch 22 situation designed to frustrate humiliate the claimant
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Question 3

Production

Answer 3

-works for sixteen films
-sixteen films partnered up with why not productions
-E-one productions distribution got more finding from BFI and BBC

Question 4

Funding

Answer 4

-innately British
-niche/alternative
-culturally significant
-educational
-show British culture
-BBC is a public service broadcaster

Question 5

Genre

Answer 5

-Independent socialist film
-addresses contemporary British social issues such as:
-welfare system
-work capability assessment
-portrays underrepresented group
-explores the wider economic context and concept

Question 6

Traditional forms of marketing

Answer 6

-Trailers, film posters, interviews etc
-aimed at left wing but also could attract right wing provokes social change
-advertise in a left wing paper daily mirror completely deflects the audience Daniel Blake presents
-a non traditional form guerilla projected on political government buildings targeting policy makers and the media making a statement to be shared through traditional media outlets in a neutral way

Question 7

Guerilla marketing

Answer 7

-low or no cost
-involve widespread use of more personal interactions or through vital social media messaging

Question 8

The trailer and poster

Answer 8

-Established status and reputation of film
-reference to palm d’or highest award you can win at the Cannes festival
-trailer hints at narrative and genre and has aspiring yet relatable and sad tune to it
-portrayal of Daniel and Katie working class identifiable to every day life
-accents shows authenticity
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Question 9

Theoretical perspectives: Curran and Seaton

Answer 9

-Power and media industries
-idea that media is controlled by companies that are primarily driven by the logic of profit and power
-idea that more socially diverse patterns of ownership help to create conditions for more varied and adventurous media productions

Question 10

What is meant by an independent film?

Answer 10

Independent films are produced by smaller production companies. They do not follow the same
formula as studio films. Instead, they vary in style and genre

Question 11

Vertical integration

Answer 11

The process where one company acquires another that’s specialised in another area of industry. For example, a production based company owning a distributing company.

Question 12

Horizontal integration

Answer 12

The process where one company in one area of industry acquires another in the same area of industry. For example a distribution company owning another distribution company.

Question 13

BBFC

Answer 13

not government independent body which classifies cinema films, videos and DVD’s deciding on an age rating depending on the films content and BBFC guidelines