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Have You Heard George's Podcast > HYHGP Industry > Flashcards

HYHGP Industry Flashcards

1
Q

What type of content do is make?

A

Lots of informative and educational content about politics, culture, history etc

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2
Q

How do they fulfill the entertainment aspect of the BBC remit?

A

Through the use of music, guests, drama and clips

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3
Q

What is the BBC funded by?

A

License fees and so doesn’t need to target mass audiences to please any advertisers. This means the BBC can take risks and make niche content for specialsied audiences.

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4
Q

Why could this podcast be considered risky/niche?

A

As its a radio podcast aimed at educated youngish audiences particularly from black backgrounds.

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5
Q

Why is this podcast appealing to the BBC?

A

Because it helps add diversity

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6
Q

Who is radio 5’s typical target audince?

A

Male, over 40, mostly white middle class.

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7
Q

What is this podcast an attempt to do by BBC 5?

A

Draw in a more diverse audience and reflects the companies efforts to stay relevant as radio listenership in general is declining.

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8
Q

What do the episodes typically feature?

A

Unusual mixes of poetry, discussion, music and dramatized scenes.

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9
Q

What does the episode ‘Flying the flag’ cover?

A

A variety of topics from celebrities to the economy

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10
Q

Why might they have given full creative control to George?

A

Due to his previous success in poetry and music.

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11
Q

Who could George attract?

A

Pre sold fans of his and engage young black audiences

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12
Q

What does he have a reputation for?

A

Focusing on social and political issues

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13
Q

Why would the low production costs appeal to the BBC?

A

The low production costs would appeal to the BBC even though they are a wealthy organization.

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14
Q

What does the podcast have access to?

A

A range of the BBCs facilities and resources to help with production. They regularly use the BBC Concert Orchestra to record music for the podcast

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15
Q

Where is the podcast avialable?

A

Podcast is available on BBC sounds reflecting the trend for audiences using convergent technology and wanting media on demand

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16
Q

What can they do because the podcast is on demand?

A

They don’t need to consider the watershed and can include more adult themes and language

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17
Q

What reflects growing difficulties of regulating content online?

A

The availability of podcasts online

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18
Q

What do the BBC take care to do?

A

Regulate a lot of their content to ensure it isn’t too offensive

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19
Q

Who is the podcast recorded by?

A

Award winning rapper and spoken word artist, George the poet for BBC Radio 5 Live.

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20
Q

What isn’t conventional about the podcast?

A

It isn’t conventionally scheduled - its recorded in chapters and released on BBC sounds.

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21
Q

Who produced HYHGP?

A

Benbrick with guest contributions.

22
Q

What does each episode focus on?

A

Focuses on a particular relevant theme to its young diverse educated audience.

23
Q

What is episode ‘Flying the flag’ about?

A

Celebrities and US history.

24
Q

What it the podcast acclaimed for?

A

Its engaging mix of drama, music, poetry and intelligent discussion of social issues.

25
Q

Which award did the podcast win?

A

In 2019 it won the prestigious Peabody Award - the first podcast outside the USA to win the award.

26
Q

What is the BBC often accused of being?

A

‘Too white and middle class’ - too little diversity in the corporation, both on screen and off screen. It was also reported young people and ethnic minorities felt particularly alienated from BBC content.

27
Q

What did the BBC do in 2021?

A

Launched the Diversity and Inclusion plan - part of this strategy was to have a 50:20:12 target audience. Girls, people of color, disabled.

28
Q

What is the BBC’s remit?

A

To educate, inform and entertain.

29
Q

What structure does the show have?

A

An unconventional structure often jumping from topic to topic and genre to genre.

30
Q

What type of vocabulary does he use?

A

He uses a specialist type of vocabulary that mixes ‘highbrow’ terms with street dialect of London.

31
Q

How has convergent technology impacted radio?

A

Introduction of on-demand downloading and streaming - BBC Sounds

32
Q

What is the BBC Sounds platoform?

A

Features live broadcasting, audio on-demand and podcasts. ( a good example of technological convergence) available on multiple media platforms.

33
Q

What has happened to podcast popularity in recent decades?

A

Popularity of podcasts has soared with many becoming cultural events.

34
Q

How have podcasts helped ethnic minorities?

A

Minority groups who have traditionally been excluded from mainstream radio have used podcasts to find a voice. - Georges unique and experimental approach may have never found a slot in conventional radio schedule.

35
Q

What element is missing from podcasts compared to live radio?

A

The interactive audience element - call-ins, song requests, emails etc

36
Q

What is Georges common ground website?

A

A social media forum that allows users to listen to episodes then answer discussion questions after. They can also enter the ‘Commons’ area to read others responses and share audio, video, art and music that the episode has inspired.

37
Q

What does the BBC’s charter require?

A

Require content to reflect the diverse nature of British culture, including minority groups and niche audiences.

38
Q

What is George given?

A

George is given complete creative control of the podcasts content. Meaning he can mix styles and discuss serious social issues particularly offering space for marginalized voices.

39
Q

What is the significance of the BBC being funded by license fees?

A

BBC producers doesn’t rely on advertisers which allows it to make niche and specialized content to suit a range of audiences. BBC has no massive need to win big audiences as its funding is guaranteed and doesn’t need to attract advertisers.

40
Q

Curran and Seaton linked to HYHGP?

A

Supports their idea that socially diverse patterns of ownership help create conditions for varied and adventurous productions.

41
Q

What does the BBC have strict guidelines on?

A

About what content can be broadcast or published. BBC One, rarely features sex, nudity or swearing and all the broadcast channels follow the ‘watershed’

42
Q

What does HYHGP not need to follow due to it being unscheduled?

A

HYHGP doesn’t need to follow the watershed. It also has written and verbal warnings that there may be adult language and other mature content in the episodes.

43
Q

How does HYHGP challenge Livingstone and Lunt’s theory of regulation?

A

The BBC has considered the access of potential audiences and regulated within the institution. Even with ‘new media’ technologies.

44
Q

Define commercial radio

A

Radio stations owned by private companies and funded by advertising.

45
Q

Define a Public service radio

A

Radio stations that are funded by the government through a license fee and given a remit to produce particular programming.

46
Q

What are the 3 ways people listen to radio?

A

-Traditional and DAB
-Internet radio
-Podcasting (popularized by arrival of apple iPod)

47
Q

What is Public service broadcasting?

A

Broadcasting designed to serve the public

48
Q

Who regulates the BBC?

A

Ofcom ensuring the broadcaster keeps to their PSB remit.

49
Q

What is the remit of BBC 5?

A

To provide live news and sports coverage. main outlet for breaking news.

50
Q

Describe the episode of ‘Popcorn’

A

-Roles of family and formal education in the lives of marginalized young people
-Argues inner city music acts as a pressure valve for voiceless young people who face disadvantages.

51
Q

What is the biggest impact of convergent technology on the radio indusry?

A

On-demand downloading and streaming, digitally convergent platforms such as computers, smartphones, BBC Sounds

52
Q

What does George say at the start of his videos to warn about mature and adult content?

A

“I’m not gonna lie. This podcast contains strong themes and adult language. Lets go’

Have You Heard George's Podcast (2 decks)

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