HYHGP Audience Flashcards
Who is his target audience?
Young/Diverse/Educated between 25-45
What is an educated audience engaged by?
The mix of poetry, politics, culture and philosophical ideas
What helps to engage younger audiences?
His use of modern slang including street dialect
What type of issues does he focus on?
Focuses on issues that are relatable to black and other ethnic minority audiences. Eg Grenfell story as lots of ethnic minoritys were affected.
What stereotypes does he challenge?
Challenges traditional negative stereotypes of young black men and many listeners would enjoy this unconventional and more complex representations
What sort of music does he include?
Predominately black artists music is included in the podcast to add entertainment and further target modern black audiences Eg Stormzy
How long our the episodes?
Reasonably short episodes of approx 25 mins may reflect those with shorter attention spans.
What does the podcast format allow?
Allows audiences flexibility of when and where and how to access. Podcasts are prerecorded rather than live, very few opportunities for audiences to interact.
What does the Common Ground website allow for?
Allows for audiences to discuss topics from the show and contribute to their own thoughts.
Which radio station produces HYHGP?
Produced by BBC 5 which has a mostly white, over 40 audience. The podcast has a younger audience from different ethnic backgrounds which could be their attempt at broadening their audience.
What awards has this podcast won?
Won a Peabody award which will engage in listeners looking for celebrated culturally renowned content.
Which University did he attend?
Attended Cambridge University, this might draw in educated middle upper class audiences.
Who does his podcast often feature?
-Podcast often features his mum, brothers etc making him seem relatable to listeners and family friendly.
-He features guests from a diverse range of ethnic backgrounds to engage diverse audiences this will appeal to audiences who often feel black ethnicity is underrepresented in the media.
What might referencing content from the 80s and 90s suggest?
Referencing content from the 80s and 90s (night rider & aladin) suggests they are targeting audiences up to 45 years old.
What issues have become significant in recent years?
Issues of diversity and inclusion especially after the black lives matter protests.
