Hw Flashcards
Primary learning
Learned in early years
Social learning
Learnt in later life
Vicarious learning
Someone is motivated to learn by watching someone who is rewarded for their actions.
Interactive perspective
Combining trait with social learning to predict behaviours in specific situations
Hollander approach
The core
Typical responses
Role related behaviour
Attitude
Ideas charged with emotion that produce specific behaviour to a specific situation.
Ways to learn positive attitudes
Conditioned behaviour - beliefs - enjoyable experiences - role models - influence of significant others.
Cognitive dissonance
A challenge to existing beliefs causing “disharmony” in an individual and a motivation to change attitudes.
Persuasive communication
Effective persuasive communication addresses the audience’s needs, values and desires. Audiences respond better to persuasive communication when they feel the person speaking is similar to them in some way
Attitude
Ideas charged with emotion that produce specific behaviour to a specific situation.
Ways to learn positive attitudes
Conditioned behaviour - beliefs - enjoyable experiences - role models - influence of significant others.
Cognitive dissonance
A challenge to existing beliefs causing “disharmony” in an individual and a motivation to change attitudes.
Persuasive communication
Effective persuasive communication addresses the audience’s needs, values and desires. Audiences respond better to persuasive communication when they feel the person speaking is similar to them in some way