How To Differentiate Trend From Fad?

Question 1

Trends generally have identifiable and explainable rises, driven by consumers’ functional needs and consistent with other consumer lifestyle trends. By contrast, fads are driven by an emotional need to purchase, based on hype and idealistic product perceptions. The benefits are ethereal or ill-conceived, and don’t deliver what was promised to consumers.

Answer 1

Reason for rise.

Question 2

Trends rise slowly, whereas fads spike—and die out— quickly.

Answer 2

Incubation period and life span.

Question 3

A trend usually encompasses several brands or products that are applicable to many different consumer segments, while a fad typically includes only a single brand or product and has limited appeal outside of one narrow consumer segment. A trend possesses some agility and consumers have granted it permission to expand beyond its
current platform while maintaining authenticity.

Answer 3

Scope.

Question 4

TRENDS

Answer 4

• A trend is an inclination toward which a group of people tends to move.
• It is directed toward a specific change or development involving practices, behaviors, actions, events, technology, and more.
• Trends can involve an upward or downward movement toward a particular course.
• They may imply progression or regression in the condition or status of a subject.
• Trends can occur over shorter or longer spans of time.
• Trend is a continuous development towards
  something new or different.
• They solve problems.
• They represent new ways of life.
• Some trends are fun, some fabulous,
  some appalling, but however long they last, you can be sure there will always be a new trend
  coming along to replace the old.

Question 5

FADS

Answer 5

• A fad is something (products, fashion, style or etc.) that has little, if any, utility and is characterized by a quick rise and popularity followed by a quick decline and popularity.
• This nature stems from their failure to satisfy strong consumer or user needs and wants.
• It is temporary fashion, a craze, interest, or activity that people follow enthusiastically, but lasts for a short period of time.
• A Fad is something that will rise rapidly and fall relatively rapid also once the perception
  of novelty is gone.
• A fad (or “Uso” in Filipino) is an intense and widely shared enthusiasm for something, often short-lived.
• It may be likened to a craze or “kinahuhumalingan” in Filipino.
• Fads are characterized by sudden and quick spreading collective behaviors, typically short-lived.
• Examples of fads may encompass foods, clothing, hairstyles, habits, toys, hobbies, or pastimes.
• All fads are trend, but not all trends are fad accordingly.