ELEMENTS OF A TREND Flashcards
This refers to the degree of attraction that a fad or a trend causes on people. Both fads and trends are attractive to people. This is not extraordinary because trends, on many occasions, arise from fads.
A. Appeal
This permission to the impact of a fad or a trend. Impact refers to the ability of a fad or trend to produce a sustainable movement or change. In the case of fads, the impact is usually overstated and merely hyped by the media. Without the publicity, people tend to forget about it and it dies a natural death. On the other hand, trends continue for a long period with or without the aid of advertisements. As a matter of fact, trends do not require publicity to exist (e.g., economic trends, educational trends, etc.) as compared to fads, which are dependent on marketing.
B. Result
This indicates the extent of the influence of a fad or a trend. A fad has limited ___, which means that it is only accepted by a select group of people. For example, K-Pop is a fad in South Korea and in the Philippines but has little influence in many parts of the world, let alone Asia.
C. Scope
This means the structure that enables a fad or a trend to be sustainable. With regard to fads, the support is almost inexistent, and it is unclear how to support, if any, was established. Fads usually catch us by surprise since we do not know how they suddenly became as popular as they are. Consequently, since fads do not have a formidable support system, they disappear almost as fast as they appeared. As regards trends, it is relatively easy to determine how they came to exist. There are traces of their origins and how they are sustained can be clearly defined. As a result, efforts can be conducted to bolster the longevity of the lifeline of a desired trend.
D. Support
This refers to the length of time that a fad or a trend can continue to exist. For fads, sustainability is relatively brief. This means that a fad may persist for a few weeks up to a few months, but it does not go for as long as a year. For trends, the length of their existence is usually measured in months and years. For example, the Wattpad craze—the online platform that allows users to write and publish original stories on the Internet that can be accessed and read by other users—did not last very long, and no one knows until when the socialserye, which was began and popularized by the Kath and Vince story that is gaining traction today, will last.
E. Sustainability
This pertains to the utility or usefulness that can be derived from a fad or a trend. In the case of a fad, the utility is limited only areas where it is directly related. For instance, clothing fads are only valuable to the fashion and clothing manufacturing industries while film fads are only valuable to the cinema and entertainment industries. On the other hand, trends are useful to different area which may or may not be related to the trend.
F. Value
