How Markets Work and Elasticity 1.2 Flashcards
What does Elasticity Measure?
How much something has changed OR How responsive is Supply to the changes in Demand
Demand
The quantity of a good that consumers are willing and able to buy at a given price in a given time period
Effective Demand
A desire to buy the product is backed up by a willingness and ability to pay
Latent demand
Aka Potential demand, there is a desire to buy the product but consumers lack the purchasing power
Derived demand
Demand for a product linked to another
What causes a shift in the demand curve?
Recession/Boom
Weather
Trends
Quality
Migration
Inflation
Population rising
Competition
Unemployment/ Increased Employment
Supply
Supply is the quantity of a good that sellers are prepared to produce at any given price in a given time period
Causes of shift of supply
New tech- lower cpu and faster to make
Prices of other goods- substitutes will become more attractive if the price of another increases
Gov- Any taxes or restrictions reduce supply, vice-versa
No. suppliers in the market- If the no. suppliers increase as will supply
Weather- Good weather, good harvest vice-versa
Consumer surplus
Difference between what a consumer would pay for a product and what they actually pay
Producer surplus
Difference between what producers are willing and able to supply a good for and the price they actually receive
Function of price: Incentive to firms
A higher price encourages and allows firms to produce more
Function of price: Signalling
Changes in price reflect in supply and demand, acts as a signal to producers and consumers.
PED
% △ Quantity Demanded/ % △ Price
Elasticity Rules
Perfectly Inelastic: 0
Price Elastic: More than 1
Unitary Elastic: 1
Price Inelastic: Less than 1
PED Affected by
No. Substitutes
Time- over time more elastic demand becomes
Necessities tend to be price inelastic
Luxuries and wants tend to be price elastic
% of customers income spent on the good
Cost of changing products
Income Elasticity of Demand
% △ Quantity Demanded/ % △ Income
Normal goods
Have a positive income elasticity. When incomes rise demand for these goods rise. When incomes fall, demand for these goods fall.
Inferior goods
Own brand goods have negative income elasticity. When incomes rise demands for these goods fall and when incomes fall demands for these goods rise
Superior goods
Normal goods seen as luxuries. Demand for these increase when incomes rise and decreases when income falls. They are also income elastic as demand changes by a greater amount than income.
Cross Price Elasticity of Demand
% △ In Quantity Demanded of X / % △ in price of Y
XED measures how responsive the quantity demanded of one good is to changes in the price of a different good
Sign meaning in elasticity
Tells you if the product is a substitute good or a complementary good
Size meaning in elasticity
Tells you how cross price elastic demand for that good is
Substitute goods
Two goods that are substitutes will have +positive (more than 0) cross elasticity
Complement goods
Two goods that are complements will have -negative (less than 0) cross elasticity
Unrelated goods
These goods will have a cross price elasticity of 0
Price Elasticity of Supply
% △ Quantity Supplied/ % △ Price
PES measures how responsive quantity supplied is to the changes in price