How Markets Work and Elasticity 1.2 Flashcards
What does Elasticity Measure?
How much something has changed OR How responsive is Supply to the changes in Demand
Demand
The quantity of a good that consumers are willing and able to buy at a given price in a given time period
Effective Demand
A desire to buy the product is backed up by a willingness and ability to pay
Latent demand
Aka Potential demand, there is a desire to buy the product but consumers lack the purchasing power
Derived demand
Demand for a product linked to another
What causes a shift in the demand curve?
Recession/Boom
Weather
Trends
Quality
Migration
Inflation
Population rising
Competition
Unemployment/ Increased Employment
Supply
Supply is the quantity of a good that sellers are prepared to produce at any given price in a given time period
Causes of shift of supply
New tech- lower cpu and faster to make
Prices of other goods- substitutes will become more attractive if the price of another increases
Gov- Any taxes or restrictions reduce supply, vice-versa
No. suppliers in the market- If the no. suppliers increase as will supply
Weather- Good weather, good harvest vice-versa
Consumer surplus
Difference between what a consumer would pay for a product and what they actually pay
Producer surplus
Difference between what producers are willing and able to supply a good for and the price they actually receive
Function of price: Incentive to firms
A higher price encourages and allows firms to produce more
Function of price: Signalling
Changes in price reflect in supply and demand, acts as a signal to producers and consumers.
PED
% △ Quantity Demanded/ % △ Price
Elasticity Rules
Perfectly Inelastic: 0
Price Elastic: More than 1
Unitary Elastic: 1
Price Inelastic: Less than 1
PED Affected by
No. Substitutes
Time- over time more elastic demand becomes
Necessities tend to be price inelastic
Luxuries and wants tend to be price elastic
% of customers income spent on the good
Cost of changing products