How markets work Flashcards
What is utility?
Satisfaction gained from consumption
What is marginal utility?
Additional satisfaction from consuming one more unit
What is marginal cost?
The cost of producing one more unit
What is marginal revenue?
The revenue from selling one more unit
What causes movements along the demand curve?
Due to price changes
What causes shifts in the demand curve?
Caused by non price factors (income, preferences)
What is diminishing marginal utility?
As more units are consumed, additional satisfaction decreases
Normal goods
Demand rises as income increases
Inferior goods
Demand falls as income increases
Substitutes
If the price for a substitute increases, demand for the original good rises
Complements
If the price of complement rises, demand for the original good falls