How does the media effect Voting behaviour ? Flashcards
What is the primary role of the media in politics?
To inform the public about political events, issues, and candidates.
True or False: The media has no impact on voting behavior.
False
Fill in the blank: The media can shape public opinion through _____ and _____ of information.
selection, framing
What is ‘framing’ in the context of media influence?
Framing refers to how information is presented and the context it is given, affecting audience perception.
What effect does media bias have on voters?
Media bias can lead to skewed perceptions of candidates and issues, influencing voter decisions.
Which type of media has the greatest influence on younger voters?
Social media
What is the ‘bandwagon effect’?
The phenomenon where people align their opinions with the majority, influenced by media coverage.
True or False: Traditional media has become less relevant in modern elections.
True
What is ‘agenda-setting’?
The ability of the media to influence the importance placed on the topics of the public agenda.
How can negative advertising impact voting behavior?
It can create distrust towards candidates, affecting voter preferences and turnout.
What is the effect of ‘echo chambers’ in social media?
They reinforce existing beliefs by exposing users only to similar viewpoints.
Multiple Choice: Which of the following is a key factor in how media influences voting behavior? A) Coverage, B) Entertainment, C) Both A and B
C) Both A and B
What role do opinion polls play in media coverage during elections?
They provide insights into voter preferences and can influence public perception of candidates.
Fill in the blank: The term ‘fake news’ refers to _____ information that is misleading or false.
fabricated
What is the relationship between media consumption and political knowledge?
Higher media consumption is generally associated with greater political knowledge.
True or False: All media sources are equally credible.
False
What impact does social media have on political mobilization?
It facilitates organization and engagement, leading to higher voter turnout.
What is the ‘spiral of silence’ theory?
The idea that individuals are less likely to express their opinions if they believe they are in the minority.
How does sensationalism in media affect public perception of political issues?
It can distort the seriousness of issues, leading to misinformed voters.
Multiple Choice: Which of the following can the media do to influence voting behavior? A) Inform, B) Mislead, C) Both A and B
C) Both A and B
