How do we build a brand? Marketing Programs, Promotion Flashcards
1
Q
4 types of social platforms
A
Social Commerce
Social Publishing
Social Entertainment
Social ??? Gaby help please
2
Q
Advantages of social platforms
A
--> Diversity of opinions Accessible Influencers to build your brand Reputation economy Digital = Trackable/ Measurable Collective - Wisdom of the crowd Sharing is easy, convenient , fast, and free Allows more customization (User feedback, online buying processes)
3
Q
Disadvantages of social platforms
A
Never really complete
Sometimes hard to control your image
4
Q
Social medias create:
A
Solid ties with customers
And can be the core of competitive advantage / basis to build one
