How data is used

Question 1

What is a standard set of rules for collecting and sending events directly to Google Servers

Answer 1

Measurement Protocol

Question 2

When using Google Analytics what two types of data are joined with Analytics data when you open a report and Analytics issues a query for the report data?

Answer 2

Item data
Cost data

Question 3

How do you adjust the data that flows into analytics

Answer 3

Create new events or modify existing events

Question 4

What sends events directly to analytics from any HTTP enabled environment

Answer 4

Measurement Protocol

Question 5

What do you use to upload CSV files directly from an offline business (or upload manually in Analytics)

Answer 5

Data import

Question 6

What integration do you use to enable the Google Organic Search Traffic report in Analytics

Answer 6

Search Console integration

Question 7

How do you test queries?

Answer 7

Using the sample Big Query Data sets

Question 8

What will answer your biggest questions with zero infrastructure management?

Answer 8

Exporting data from analytics to Big Query and run SQL queries

Question 9

What’s a property that gets its data from one other property

Answer 9

Sub property

Question 10

Whats a property that contains data from 2 or more sources

Answer 10

Roll-up property

Question 11

What’s a property that contains data from 2 or more sources

Answer 11

Roll-up property

Question 12

What does Analytics 360 allow you to do?

Answer 12

Monitor changes more closely and comes with service level agreements

Question 13

What are the higher levels for in Analytics 350?

Answer 13

Things like conversions and audiences