Business Objectives

Question 1

What do you use to connect Google Analytics to your website?

Answer 1

Google Dynamic tagging solutions

Question 2

To use this identity space you need to enable it in your property settings

Answer 2

User ID

Question 3

To use this identity space you need to enable it in properties

Answer 3

Google Signals

Question 4

Analytics automatically uses this as an identity space

Answer 4

Device ID

Question 5

What lives within a property and is a source of data from your app or website

Answer 5

A data stream

Question 6

User interactions with a website or app are measured by

Answer 6

Events

Question 7

This uses additional pieces of information to further specify the action the user took.

Answer 7

Event parameters

Question 8

Attributes about who is using your app or website that can help you better understand segments of your user base

Answer 8

User properties

Question 9

User interactions with a website or app that you’ve assigned a specific value and can be used in Google Ads

Answer 9

Conversions

Question 10

Where can you use preview cards to drill down into larger reports

Answer 10

Reports

Question 11

Where can you compare different sets of data next to each other

Answer 11

Reports

Question 12

Where can you monitor activity that’s happened within the last 30 minutes

Answer 12

Reports

Question 13

Where can you advanced analysis techniques that go beyond analysis reports

Answer 13

explorer

Question 14

Where do you create new explorations to find explorations you’ve create before

Answer 14

Explorations snaphot

Question 15

This technique presents your data in a cross-tab layout, where you can arrange the columns as you like and add metrics you’re most interested in

Answer 15

Free form

Question 16

This technique lets you visualize the steps your users take toward a key task or conversion, identify sequences of key events, and understand how your users navigate these steps.

Answer 16

Funnel exploration

Question 17

This technique explores the steps users take through your site or app and can follow any number of undefined user journeys, even ones you weren’t aware of or didn’t intend.

Answer 17

Path exploration

Question 18

This technique lets you compare different groups of users to quickly see how they relate to each other and isolate specific audiences based on complex conditions

Answer 18

Segment overlap

Question 19

Where can you find and edit your core measurement settings

Answer 19

Configure in Analytics

Question 20

Where can you create and edit your events, mark as conversions, see your property’s existing audience, custom definitions and DebugView

Answer 20

Configure

Question 21

Where can you edit property settings

Answer 21

Admin

Question 22

Where can you edit your individual user preferences, like language and email communication

Answer 22

User tab

Question 23

What do you use to link your Google Analytics to Google Ads (and other products)

Answer 23

Property settings

Question 24

Where can you add/edit data streams

Answer 24

Property settings