Business Objectives Flashcards
What do you use to connect Google Analytics to your website?
Google Dynamic tagging solutions
To use this identity space you need to enable it in your property settings
User ID
To use this identity space you need to enable it in properties
Google Signals
Analytics automatically uses this as an identity space
Device ID
What lives within a property and is a source of data from your app or website
A data stream
User interactions with a website or app are measured by
Events
This uses additional pieces of information to further specify the action the user took.
Event parameters
Attributes about who is using your app or website that can help you better understand segments of your user base
User properties
User interactions with a website or app that you’ve assigned a specific value and can be used in Google Ads
Conversions
Where can you use preview cards to drill down into larger reports
Reports
Where can you compare different sets of data next to each other
Reports
Where can you monitor activity that’s happened within the last 30 minutes
Reports
Where can you advanced analysis techniques that go beyond analysis reports
explorer
Where do you create new explorations to find explorations you’ve create before
Explorations snaphot
This technique presents your data in a cross-tab layout, where you can arrange the columns as you like and add metrics you’re most interested in
Free form
This technique lets you visualize the steps your users take toward a key task or conversion, identify sequences of key events, and understand how your users navigate these steps.
Funnel exploration
This technique explores the steps users take through your site or app and can follow any number of undefined user journeys, even ones you weren’t aware of or didn’t intend.
Path exploration
This technique lets you compare different groups of users to quickly see how they relate to each other and isolate specific audiences based on complex conditions
Segment overlap
Where can you find and edit your core measurement settings
Configure in Analytics
Where can you create and edit your events, mark as conversions, see your property’s existing audience, custom definitions and DebugView
Configure
Where can you edit property settings
Admin
Where can you edit your individual user preferences, like language and email communication
User tab
What do you use to link your Google Analytics to Google Ads (and other products)
Property settings
Where can you add/edit data streams
Property settings
