Hoorcollege 7

Question 1

Digital naturals

Answer 1

those who grew up with technology, adapt more easily to new technologies.

Question 2

5 types of individuals according to motivation and level of inhibition (harder to adapt to new technology) in exploring new technologies

Answer 2

Explorers (high motivation, low inhibition)
Pioneers (High motivation, high inhibition)
Sceptics (low motivation, low inhibition)
Paranoids (moderate motivation, high inhibition)
Laggards (low motivation, high inhibition)

Question 3

Technology Acceptance Model (TAM; Davis, 1989)

Answer 3

Perceived usefulness and perceived intention to use. Suggests adoption of technology depends on attitudes towads expected usefulness and easy of use.

Question 4

Expectation-disconfirmation theory (EDT; Olives 1980)

Answer 4

Before using a new technology you always have some expectations and expected outcomes. This theory describes the difference between an individuals original expectation and the observed performance when using the technology

Question 5

Outcomes of expectation-disconfirmation theory

Answer 5

1. Negative disconfirmation (not happy, expectations did not came true)
2. Positive disconfirmation (happy, the technology did even more than you expected
3. Simple disconfirmation (Moderate, the technology did exactly what you expected

Question 6

What is important for strategic management of new technologies

Answer 6

Integration! Most effective way to take different advantages of new technologies.