HISTORY AND EVOLUTION OF ADVERTISING

Question 1

It means to turn one’s attention to something; the Latin for advert

Answer 1

advertere

Question 2

to make something generally known, sometimes with the intention of
selling it

Answer 2

advertise

Question 2

a notice or announcement in a public medium motivating someone
to take action (Salus, 2023)

Answer 2

advertisement

Question 3

making your product and service known to people within that marketplace; an element of marketing

Answer 3

advertising

Question 4

preparing a product for the marketplace

Answer 4

marketing

Question 5

the oldest ad; is about fabric; 3000 BC, Thebes, Ancient Egypt

Answer 5

papyrus ad

Question 6

Symbols can be seen around Pompeii cobblestones, symbolizing that brothels are nearby; 79 CE, Pompeii, Italy.

Answer 6

phallic symbol

Question 7

a common custom in Song Dynasty to attract customers at night; 960 CE – 1279 CE, China.

Answer 7

lamp advertisement

Question 8

the way of advertising during the 4th Century BC in the Philippines

Answer 8

word of mouth

Question 9

because of this item during the Renaissance Era, more people became wealthier due to the spread of new ideas

Answer 9

printing press

Question 10

the era of enlightenment

Answer 10

Renaissance Era/Period

Question 11

the era of inventors

Answer 11

Industrial Revolution

Question 12

the ultimate goal of Industrial Revolution was to make everything faster to ___?

Answer 12

earn more

Question 13

the first newspaper that subsidized the price of printing using advertising

Answer 13

Las Presse

Question 14

the first advertising agency in 1841 at Philadelphia, US

Answer 14

Ayer & Son