CLASSIFICATIONS OF ADVERTISING

Question 1

a personalized and targeted form of advertising based on the geolocation of the audience or the advertising business

Answer 1

Area-Based Classification

Question 2

aims to capture the attention of a geographically proximate audience. (local newspapers, event sponsorships, billboards)

Answer 2

Local Advertising

Question 3

spans across an entire country. (national television networks, widely circulated newspapers, and prominent online platforms)

Answer 3

National Advertising

Question 4

necessitates a nuanced understanding of cultural sensitivities and diverse preferences. (social media platforms, international publications, and cross-border media channels)

Answer 4

International Advertising

Question 5

ads that target specific groups of people

Answer 5

Audience-Based Classification

Question 6

tailored to engage end-users directly. (retail, e-commerce, and fast-moving consumer goods)

Answer 6

Consumer Advertising

Question 7

focuses on showcasing how a product or service can address specific business needs (job fairs, google edu to schools, small businesses at Foodpanda)

Answer 7

Business-to-Business (B2B) Advertising

Question 8

aligns with social issues and promotes positive change (NGOs, UNICEF)

Answer 8

Social Cause Advertising

Question 9

categorizes campaigns based on the specific actions the advertiser wants the audience to take

Answer 9

Action-Based Classification

Question 10

designed to prompt an immediate action from the audience. (buy now, flash sales, email marketing, online pop-up ads, and direct mall campaigns)

Answer 10

Direct Response Advertising

Question 11

shifts the focus to creating a lasting impression rather than an immediate action. (slogans, creative visuals, and such)

Answer 11

Brand Awareness Advertising

Question 12

strategically guides consumers through the sales funnel. (paid ads, search engine optimization, and algorithm)

Answer 12

Conversion-Oriented Advertising

Question 13

categorizes campaigns based on the medium or platform used to deliver the message

Answer 13

Media-Based Classification

Question 14

often appeals older demographic; newspapers, magazines, flyers

Answer 14

Print Advertising

Question 15

use of mass media channels, specifically television and radio

Answer 15

Broadcast Advertising

Question 16

advertising through various online platforms

Answer 16

Digital Advertising

Question 17

commands attention in the physical world with billboards, transit ads, and signages strategically placed in high-traffic areas

Answer 17

Outdoor Advertising

Question 18

Function-Based Classifications

Answer 18

Informative Advertising, Persuasive Advertising, and Reminder Advertising

Question 19

an educational tool, conveying essential information about a product or service. (a skincare brand telling its ingredients to advertise it)

Answer 19

Informative Advertising

Question 20

this approach aims to forge an emotional connection between the brand and its audience, encouraging them to align with the brand’s values and offerings

Answer 20

Persuasive Advertising

Question 21

aims to reinforce brand awareness and maintain a brand’s presence in consumers’ minds. (shopee checkout reminder)

Answer 21

Reminder Advertising