Higher Business Management Flashcards
What are the 6 stages of the product life cycle?
Research and development, Launch/Introduction, Growth, Maturity, Saturation, Decline.
What are 3 features of the development stage?
High research and development costs, No income for product, Financed by cash cows.
What are 2 features of the launch/introduction stage?
Sales rise as customer awareness increases, Supported by advertisements and promotions.
What are 2 features of the growth stage?
Sales/profits rise, Supported by promotions.
What are 3 features of the maturity stage?
Sales peak reached, Research and development costs paid off, Profit made is used to support the development of new products.
What are 2 features of the saturation stage?
Heavy competition, Falling Sales.
What are 3 features of the decline stage?
Sales fall rapidly, Prices at their lowest, rivals drop out of market.
What are 4 extension strategies?
Improve product - new better versions, Find new uses for product, Alter packaging to appeal to new consumers - different colours, size, shape etc. Change channel of distribution - try internet selling.
What is market skimming?
High price charged for product for limited period of time with the aim of maximising profit while product is still unique to the market. As competition increases, price falls in line with that of competitors.
What are 4 examples of products that might use market skimming as a pricing strategy?
Video games/consoles, electrical products like TVs, touch screen devices e.g. smartphones, home entertainment equipment.
What are the 2 types of market research?
Field and desk research.
What are 4 methods of field research?
Surveys, Hall test, Observations, Focus groups.
What are 2 methods of desk research?
Internet, Government reports.
What are 4 methods that can be used to solve cash flow problems?
Arrange better credit terms with suppliers, Sell unnecessary Non-current assets, Source cheaper suppliers for purchases of supplies/overheads, Offer discount to encourage customers to buy more, pay quicker.
What are 2 reasons cash flow problems can occur?
Customers take too long to pay, Cost of raw materials/inputs from suppliers has risen.