Heuristics Flashcards
1
Q
Heuristics
A
mental shortcuts that enable quick and efficient decision-making and problem-solving.
2
Q
base-rate fallacy
A
a type of bias in which decisions, social perceptions, and judgements are influenced more by vivid memories and experiences than statistical fact.
3
Q
anchoring heuristic
A
Also called the adjustment heuristic that where judgements are influenced by initial information received
4
Q
availability heuristic
A
used to make judgments and decisions based on easily accessible information
5
Q
Representative heuristic
A
involves making categorical judgements based on similarity to other items in a category
6
Q
Affect heuristic
A
Involves using emotions to make a judgement or decision
