Heuristics Flashcards

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1
Q

What is probabilistic reward learning?

A

Consider you’re playing a game where you are repeatedly given the choice between a blue and yellow option, on each trial

Choosing the blue option will, with a probability of 0.7 on each trial, lead to an incremental small reward

Choosing the yellow option will, with a probability of 0.3 on each trial, lead to an incremental small reward

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2
Q

What did Tversky and Edwards (1966) find about probability matching?

A

found that judges probability matched when they were asked to predict which of two lights was going to turn on next.
Interestingly, the results do not depend that much (after some time) on whether people are being made aware of these probabilities or have to learn them
Tversky and Edwards found that participants predominantly probability matched those frequencies

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3
Q

What was the optimal probability matching stragegy?

A

The optimal strategy would be consistently choosing the left light, which would lead to a success rate of 70%.

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4
Q

Did participants ever learn the optima strategy in the matching task?

A

Even after long exposure to the task, most participants do not learn the optimal strategy

The remarkable thing about this is that the asymptotic behavior of the individual, even after an indefinitely large amount of learning, is not the optimal behavior… We have here an experimental situation which is essentially of an economic nature in the sense of seeking to achieve a maximum expected reward, and yet the individual does not in fact, at any point, even in a limit, reach the optimal behavior.

K. J. Arrow (Econometrica, 1958, p. 14)

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5
Q

Which sequence is random?

A

BABABABABABABAA or ABBAAABAABBBBAA

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6
Q

How do humans interpret randomness?

A

If Ss are asked to write down a random sequence of numbers (or letters, or coin tosses) they tend to try and make the sequence look random at every point. Kahneman & Tversky (1972) called this local representativeness.

People exclude long runs e.g. 12133333312

People try to make each number more equifrequent than would be expected by chance.

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7
Q

What is the gamblers fallacy?

A

If each “coin toss” / event is independent from the previous ones, there is absolutely no predictability or enhanced likelihood of next coin flip being tail even if there has been a series of 1 million heads before (!!!!)

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8
Q

When is the gamblers fallacy different?

A

This is of course different if, as in (most) lotteries, balls are drawn from an urn with limited balls.
If a ‘6’ has been drawn without replacement and there is only one ‘6’, obviously there cannot be another ‘6’….

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9
Q

What is the definition of local representitiveness?

A

the belief that a series of independent trials with the same outcome will be followed by an opposite outcome sooner than expected by chance.

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10
Q

How did Gillovich, Vallone, & Tversky (1985) research randomness or the “hot hand”?

A

examined people perceptions of the “hot hand” (or lucky streaks) in basketball (the same thing applies to any game including poker).

They reported statistical analyses of lucky streaks for specific basketball players and reported that these were simply misperceptions. In truth successful shots during lucky streaks were no more likely than that players overall probability of a lucky streak…lucky streaks are an illusion.

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11
Q

Can humans distinguish random coincidences from systemic patterns?

A

not really, The human brain searches for patterns in everything (‘attribution’) and deserves explanations for the phenomena we encounter - often requiring a scapegoat
(think of conspiracy theories – “Covid is just a hoax”)

In particular, humans massively mis-interpret short sequences (local representativeness)

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12
Q

What does Kaheneman say about “steve, the shy and withdrawn man” is he more likely to be a farmer or a librarian?

A

Kahneman argues that Steve is more likely to be a farmer, as there are many more farmers than there are librarians (in the US) – a fact that people tend to forget or ignore when they have to make their judgement

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13
Q

What is a problem involving base rate ngelect?

A

Consider the following problem from Tversky & Kahneman (1982) :

A cab was involved in a hit and run accident at night. Two cab companies, the Green and the Orange, operate in the city. You are given the following data :

85% of the cabs in the city are green and 15% are orange.

A witness identified the cab as orange. The court tested the reliability of the witness under the same circumstances that existed on the night of the accident and concluded that the witness correctly identified each one of the two colours 80% of the time and failed 20% of the time.

What is the probability that the cab involved in the accident was orange rather than green?

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14
Q

What is the medical diagnosis problem?

A

Casscells et al (1978) asked medical students the following question:

If a test is to detect a disease whose prevalence is 1/1000 has a false positive rate of 5%, what is the chance that a person found to have a positive result actually has the disease? Assuming that you know nothing about the person’s symptoms or signs: __%

18% responded 2%, i.e. the correct Bayesian inference.

45% responded 95%, i.e. the response that ignores the base rate.

Thus even medical students ignore base rates for diagnosis problems. This is normally attributed to the representativeness heuristic.

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15
Q

How did Cosmides and Tooby present the medical diagnosis problem?

A

Cosmides & Tooby (1996) presented the problem in both probability and frequency formats:

1 out of every 1000 Americans has disease X. A test has been developed to detect when a person has disease X. Every time the test is given to a person who has the disease, the test comes out positive (i.e., the “true positive” rate is 100%). But sometimes the test also comes out positive when it is given to a person who is completely healthy. Specifically, out of every 1000 people who are perfectly healthy, 50 of them test positive for the disease (i.e., the “false positive” rate is 5%). Imagine that we have assembled a random sample of 1000 Americans. They were selected by a lottery. Those who conducted the lottery had no information about the health status of any of these people.

Given the information above: on average, how many people who test positive for the disease will actually have the disease? 1 out of 50 = 2 out of 100 or 2%

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16
Q

Summary -

A

Kahneman and colleagues showed that humans often ignore prior probabilities or are completely unfamiliar with the concept

This is in stark contrast to findings in the perceptual domain and some other cognitive studies. The debate on this is still going on!

The consequences of this can be very severe!!!

When giving real numbers – instead of abstract probabilities – the problem is less severe!

17
Q

“Linda is a bank teller and is active in the feminist movement” problem, what are the results?

A

90% of subjects feel that Linda is more likely to be a feminist bank teller than just a bank teller (and similarly think a war triggered by a 3rd country more likely)

18
Q

What is the conjunction fallacy?

A

The conjunction or co-occurrence of two events cannot be more likely than the probability of either event alone.

19
Q

Why does the conjunction fallacy occur

A

According to Tversky & Kahneman (1982) the fallacy occurs because specific scenarios appear more likely than general ones. This is because they are more representative of how we imagine them.

20
Q

Criticisms of the bankteller story?

A

What could be a methodological problem (here: the way the question was asked / the answer options given) about Linda the bankteller story?
Why might participants’ responses not be so illogical

Participants may consider these answer alternatives as mutually exclusive (XOR), i.e. they might subjectively interpret option 1

reflecting an all-out nuclear war that is NOT being triggered by 3rd country

that the bank teller is a bank teller that is NOT a feminist

21
Q

Criticismd of the steve librarian example?

A

Where does Kahneman go wrong with the Steve the librarian example? Why might this example be kind of invalid? Try to argue with the Bayes formula

Kahneman bases his argument solely on the fact that, apparently
p(Farmer)&raquo_space; p(Librarian) [are NYU students aware of this? They are probably more exposed to librarians than farmers]

What is the likelihood p(traits* | farmer) vs p(traits* | librarian)??
* very shy, withdrawn, little interest in the world of reality, meek and tidy soul, need for order and structure, a passion for detail

Is the asymmetry in the prior probability
p(farmer)&raquo_space; p(librarian)
that much greater compared to
p(traits* | librarian)&raquo_space; p(traits* | farmer) ???

22
Q

What is the representativeness heiristic?

A

The representativeness heuristic is essentially an example of base rate neglect

Whilst the representativeness heuristic fails to take the base rate into account, some of Kahneman’s examples, one may argue, fail to take the likelihoods into account….

23
Q

What is anchoring and adjustment?

A

Numerical estimates (e.g. probabilities) are formed by taking an initial value (an anchor) and adjusting it.

Tversky & Kahneman (1974) asked high school students to estimate the values of the following products with a 5sec time limit :

1 x 2 x 3 x 4 x 5 x 6 x 7 x 8

8 x 7 x 6 x 5 x 4 x 4 x 2 x 1

Mean estimates were 512 & 2250 respectively. The correct answer is 40320.

According to Tversky & Kahneman (1974) the anchor : ‘may be the suggested by the formulation of the problem, or it may be the result of a partial computation’ … in this case the anchor was determined by left-to-right calculation.

24
Q
A

Tversky & Kahneman (1974) :

A random number generator produced a number between 0 and 100. Ss were then asked to asked to estimate the percentage of African countries in the United Nations and, also, to indicate whether the estimate was greater or less than the random number.

Ss given high random numbers produced higher estimates than those given low numbers.

25
Q

What is the availabulity heuristic?

A

The availability heuristic is a rule of thumb in which decision-makers

“assess the frequency of a class or the probability of an event by the ease with which instances or occurrences can be bought to mind.”

Tversky & Kahneman (1974, p. 1127)

26
Q

How did Tversky & Kahneman (1973) show the availability heuristic?

A

Tversky & Kahneman (1973) asked Ss what is more frequent:

A word in English has K as the 1st letter?

A word in English has K as the 3rd letter?

69% answered incorrectly. In fact, there are twice as many words with K as the 3rd letter as there are with K as the 1st.

Tversky & Kahneman argue that because our lexicon is organised by spelling (or at least phonetics) more words beginning with K are available for retrieval.

27
Q

what is availabilit influenced by ?

A

Availability is influenced not only by information stored in memory, but by imagination :

Caroll (1978) reasoned that, if easily imagined events are judged to be more probable, then the very act of imagination might increase availability and consequently judgments of probability.

The following experiment was conducted one day before the 1976 US presidential election…

28
Q

What is hindsight bias?

A

Hindsight bias is the tendency to view what has already happened as inevitable and obvious without realising that retrospective knowledge the outcome is influencing one’s judgement…I knew it all along.

29
Q

How did Fischhoff 1975 research hindsight bias?

A

Fischhoff (1975) asked Ss to read true historical accounts of incidents which they were unfamiliar with. Including the battle between the British and the Nepalese Ghurkhas (1814).

Half the Ss were told the outcome.

Ss were then asked to assign probabilities to possible outcomes.

British won

Ghurkhas won

Stalemate

Ss told the outcome give a higher probability to the actual outcome than those who were uninformed.

30
Q
A

Fischhoff & Beyth (1975) asked (Israeli) Ss to estimate the probability of 15 different outcomes of Nixon’s (1972) trips to China and the USSR before they took place.

Protest the Soviet treatment of Jews

Establish diplomatic mission in China

Establish a joint space programme

2 weeks to 6 months after the trips Ss were asked to recall their original ratings and to indicate if the event had occurred.

75% of Ss thought to have assigned higher probabilities than they actually had to events that they thought had occurred and, lower probabilities to those they thought hadn’t.

31
Q

What is an example of framing?

A

a. If program A is adopted, 20,000 people will be saved.

b. If program B is adopted, there is a 1/3 chance that 60,000 people will be saved, and a 2/3 prob. that no people will be saved.

c. If program C is adopted, 40,000 people will die.

d. If program D is adopted, there is a 1/3 prob that nobody will die, and a 2/3 prob. that 60000 people will die.

32
Q

Who made the Asian disease problem?

A

This problem was first described by Kahneman & Tversky (1981) and has become known as the Asian Disease Problem.

33
Q

What is framing definition?

A

The way the question if framed influences subjects’ responses. [see Brexit referendum / status quo bias vs desire for change

34
Q

An example of framing -

A

Do you think the United Kingdom should allow public speeches against democracy?

Do you think that the United Kingdom should forbid public speeches against democracy?

Rugg asked US citizens these questions in 1941.
Of those asked the allow question 38% were in favour of allowing speeches against democracy (and 62% objected)

Of those asked the forbid question 46% said yes, i.e. objected to allowing free speech against democracy whereas 54% were now in favour of allowing speeches against democracy!

35
Q

Summary -

A

Rational choice theory as a normative model specifies (supposedly) optimal choices….

….but is not considering the context of humans, e.g. often assuming a predictable environment, which has particularly not been present during evolution of our brains / cognitive systems

Cognition or decision making (particularly under uncertainty) is often fallible, plenty of phenomena can be explained by base rate neglect, which is nothing else than ignoring the prior probability in the Bayes theorem

Heuristics are schemata that may have evolved to allow quick and intuitive decision making (‘Thinking fast and slow’ / ‘System 1 and system 2’ D. Kahneman) but leave humans very vulnerable to manipulation

These vulnerabilities can of course be (and factually are) exploited for persuasive purposes